Onboarding guide

Feed specification

This page lists all the attributes that you need to provide in order for your products to be listed in Google Shopping. Some attributes are required for all items, some are required for certain types of items (such as clothing) and others are recommended. Failure to provide a required attribute may prevent that particular item from showing up in Google Shopping results, whereas failure to provide recommended attributes may result in items showing up less frequently. Read through the entire document to make sure that your products show up on Google Shopping.

The feed specification also provides guidelines for submitting high-quality data to Google. Fresh, comprehensive and accurate product data will help attract users to your products. Some best practices to avoid common data quality violations include:

In order to prevent suspension of your feed, please read the Google Shopping policies and the Google Shopping products feed specification very carefully before creating a feed.

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