Onboarding Guide

Overview of Merchant Center's product data specification

Overview of Merchant Center’s product data specification [hero image]

Merchant Center's full product data specification page lists all the attributes you need to provide in order for your products to be listed in Shopping ads and free product listings.

Some attributes are required for all items, some are required for certain types of items (such as apparel), and others are recommended. Failure to provide a required attribute may prevent that particular item from showing up in Shopping ads and listings, whereas failure to provide recommended attributes may result in items showing up less frequently. Read through the entire document to make sure your products show up on Shopping ads and free listings.

The product data specification also provides guidelines for submitting high-quality data to Google. Fresh, comprehensive, and accurate product data will help attract users to your products. Some best practices to avoid common data quality violations include:

Overview of Merchant Center’s product data specification [infographic]

To prevent suspension of your feed, read the relevant policies to show products for free on Google, Shopping ads policies, and product data specification carefully.

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