Restricted products & services

Shopping Actions US + Shopping Actions France

This article outlines the products and services that are not supported or are restricted for promotion or sale in Shopping Actions. Review the list to ensure your products and services meet the outlined policies.*

*Legal disclaimer: All shopping policies apply, as per Google Terms of Service

Review these policies often, as they may change.

Excluded product categories and types

We currently do not support the following item categories or types for Shopping Actions.  

Categories

  • Pharmaceuticals and supplements (including pet pharmaceuticals): Shopping Actions doesn't allow the promotion or sale of certain pharmaceuticals and supplements. Learn more
  • Automotive: Motor or sail-powered vehicles used for transport of people on public access ways. Learn more
  • Digital goods and subscriptions: Payment method that allows users to pay for goods on an ongoing basis, at regular intervals in the future. Learn more

Types of products

  • Alcohol
  • Gifting
  • Offers for custom or personalized products
  • Bundled service plans
  • Used or refurbished products
  • Final Sale Items
  • Preorder Items
  • Items requiring in-store activation
  • Items sold by marketplace sellers
  • Items that require scheduled delivery, or delivery by freight
  • Vehicle parts requiring ACES identifiers

Product restriction policies

Adult sexual services

Shopping Actions doesn't allow the promotion or sale of content related to pornography, nudity, graphic sexual language or escort services.

Verification requirements

Shopping Actions doesn't allow the promotion or sale of items restricted to specific ages or requiring proof of ID upon purchase. Any product that requires proof of age to purchase is not currently allowed on Shopping Actions.

Casinos and gambling

Shopping Actions doesn’t allow the promotion or sale of gambling-related products, including:

  • Gambling-related promotional products such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related lotteries tickets such as non-national or state lotteries, or national or state lottery affiliates or aggregators
  • Physical lottery scratch cards

However, Google allows the promotion and sale of physical gambling-related equipment, including:

  • Gambling-related accessories, for example: poker chips
  • Gambling-related physical items, for example: poker books, DVDs, video games for consoles

Endangered species

Shopping Actions doesn't allow the promotion or sale of products obtained from endangered or threatened species, including ivory obtained from any animal, shark, tiger, whale or dolphin products, and staghorn or elkhorn coral.

Fake documents

Shopping Actions doesn't allow the promotion or sale of fake documents including fake ids, government documents, diplomas, and doctor notes.

Fireworks

Shopping Actions doesn't allow the promotion or sale of fireworks and pyrotechnic devices.

Financial or other regulated products, securities and stored value

Shopping Actions doesn't allow the promotion or sale of financial or investment products including cash disbursements, money orders, traveler's checks, stocks, bonds, or related financial products and stored value cards.

Shopping Actions does allow the promotion and sale of a merchant’s own gift cards.

Abortion

Shopping Actions doesn't allow the promotion or sale of abortion-related content that uses violent language or gruesome imagery.

Health care and medicines

Shopping Actions restricts the promotion of the following healthcare-related products:

Prescription drugs

Shopping Actions doesn't allow the promotion of prescription drugs, irrespective of any claims of legality. See a non-exhaustive list of prescription drugs or active ingredients that are monitored under this policy.

Unapproved pharmaceuticals and supplements

Shopping Actions doesn't allow the promotion of certain pharmaceuticals and supplements, irrespective of any claims of legality. For a non-exhaustive list of prohibited pharmaceuticals and supplements, please see unapproved pharmaceuticals and supplements that are monitored under this policy. Please also refer to the additional unapproved item types below.

  • Products that contain ephedra.
  • Human chorionic gonadotropin (hCG) in relation to weight loss/weight control, or when promoted in conjunction with anabolic steroids.
  • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients.
  • Products that make false or misleading health claims, such as claiming to be as effective as anabolic steroids, prescription weight-loss drugs, and prescription erectile dysfunction drugs.
  • Non-government approved or non-prescription products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment.

For additional information on the products we monitor under this policy, please visit www.legitscript.com.

Additionally, Shopping Actions prohibits sites whose primary purpose is to sell products that claim or imply to be as effective as anabolic steroids, weight-loss drugs, erectile dysfunction drugs, prescription drugs, or controlled substances, irrespective of claims of legality.

Shopping Actions may disallow the promotion of any dietary supplement, drug, or other product that's been the subject of any government or regulatory action or warning.

We also don't allow the promotion of products with names that are or may be confusingly similar to anabolic steroids, weight-loss drugs, prescription drugs, controlled substances, or other products that are banned under this policy, irrespective of any claims of legality. Examples include, but aren't limited to, the following:

  • Phentrimine, phenermine, or phentramine (which are similar to the prescription drug "phentermine")
  • Calis, cealis or "herbal cialis" (which are similar to the prescription drug "Cialis")
  • D-Bol, Dinabol, or dianibol (which are similar to the anabolic steroid "Dianabol")

Over-the-counter (OTC) and behind-the-counter (BTC) products

US Shopping Actions doesn't allow promotion or sale behind-the-counter (BTC) products in the US. Behind-the-counter medications do not require a prescription but require discussion with a pharmacist prior to purchase. Examples of BTC products may include medicines containing pseudoephedrine and emergency contraceptives, and may differ by region.
France Shopping Actions does not allow the promotion or sale of over-the-counter (OTC) and behind-the-counter (BTC) products in France.

Abortion

Shopping Actions doesn't allow abortion related content that uses violent language or gruesome imagery.
Pet prescriptions
US Shopping Actions allows the promotion of pet pharmaceuticals in the US, however merchants promoting pet pharmaceuticals must be accredited by the Vet-VIPPs Program.
France Shopping Actions does not allow the promotion or sale of pet pharmaceuticals in France.
Medical devices
US Shopping Actions allows the promotion of medical devices in the US. Medical devices must be registered with the United States Food and Drug Administration and logged in their database.
France

Shopping Actions does not allow the promotion or sale of unrestricted medical devices in France.

Examples include, but are not limited to, the following: hearing aids, corrective lenses and glasses, prostheses and orthotics, in-vitro diagnostic devices.

HIV home tests
US Shopping Actions allows the promotion of HIV home tests in the US. Google only allows certain HIV home tests that are approved by the FDA.
France Shopping Actions does not allow the promotion or sale of HIV home tests in France
Secret paternity tests

Shopping Actions doesn't allow the promotion of paternity tests that are advertised as secret.

Other Restrictions

Human remains and body parts

Shopping Actions doesn’t allow the promotion or sale of body parts or human remains in any form including organs, bones and any bodily fluids. Hair used for wigs is acceptable.

Illegal drugs

Shopping Actions doesn't allow the promotion or sale of illegal drugs, legal or synthetic highs, herbal drugs, chemicals and compounds with psychoactive effects, drug paraphernalia, or aids to pass drug tests. Our policy on drugs covers products that are illegal, as well as some products that may be legal in some countries.

Illegal hacking

Shopping Actions doesn't allow the promotion or sale of content promoting hacking by providing instructions or equipment to illegally access or tamper with software, servers, cell phones, or websites.

Illegal products

Shopping Actions doesn't allow the promotion or sale of illegal products or products enabling illegal acts.

All products being promoted must clearly comply with all applicable laws and regulations. Whenever there's a question of whether compliance is clear, Google may choose to err on the side of conservative interpretation and have additional restrictions. We aren't interested in promoting products of questionable legality.

Immovable property

Shopping Actions doesn’t allow the promotion or sale of immovable property that can’t be shipped and delivered to buyers.

Live animals

Shopping Actions doesn't allow the promotion or sale of live animals.

Precious materials

Shopping Actions doesn’t allow the promotion or sale in bulk of rare, scarce or valuable metals or stones.

Service restrictions

Shopping Actions doesn't allow the promotion or sale of services. The term “service” refers to an intangible economic activity that does not result in ownership of specific goods. Shopping Actions only allows the promotion of physical goods.

Examples of prohibited content include online services, financial services, travel packages, consulting, business services and online gaming currency or related services.

Stolen property and lock picking devices

Shopping Actions doesn't allow the promotion or sale of stolen property and lock picking devices. This also includes products where the serial number has been removed or altered.

Trade sanctions

Shopping Actions doesn't allow the promotion or sale of content that would violate applicable government trade sanctions.

Traffic devices

Shopping Actions doesn't allow the promotion or sale of products that are designed to interfere with the enforcement of traffic laws. While radar detectors are allowed in most countries, radar jammers and other law evading products aren't allowed.

Tobacco products

Shopping Actions doesn't allow the promotion or sale of most tobacco or tobacco-related products including cigarettes, cigars, tobacco pipes, rolling papers, electronic cigarettes, and e-cigarette cartridges.

Underage or non-consensual sex acts

Google Express doesn't allow the promotion or sale of child sexual abuse imagery, underage-themed pornography, non-consensual sex acts, or illegal sex acts. Please note that we don't allow this content even if the site might comply with government regulations surrounding this kind of advertising.

Vehicles

Shopping Actions doesn't allow the promotion or sale of vehicles.

According to this policy, vehicles are defined as any car, truck or boat designed to transport people.

Weapons

Shopping Actions doesn't allow the promotion or sale of weapons or devices designed to cause serious harm or injury. The promotion of weapons includes guns, gun parts or hardware, ammunition, bombs, knives, throwing stars, and brass knuckles.

Wholesale currency

Shopping Actions doesn’t allow the promotion or sale of discount currencies, currency exchange or currency trading.
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