Shopping Actions Content Policies

Shopping Actions US

Welcome to the Shopping Actions Content Policy Center. Here you'll find the requirements to participate with the Shopping Actions program. To promote a safe and positive experience for our users and to ensure merchants promote compliant products, we’ve structured our policies into the following policy principles: 

User Experience
Shopping Actions retailers should provide a positive experience to users.
Safety & Security
Shopping Actions should be safe for all users.
Shopping Actions retailers' product data should be accurate and truthful.
Transparency & Privacy
Shopping Actions retailers shouldn't violate users' trust or privacy.
Restricted Products & Services
Shopping Actions should not sell legally sensitive or unsafe products on our platform.
Copyright & Counterfeit
Shopping Actions retailers should comply with laws and regulations.
Google's brand
Shopping Actions should be compatible with Google's brand decisions.


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