In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Buy on Google policies


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To ensure a safe and positive experience for users, Google requires that merchants comply with all applicable laws and regulations in addition to Buy on Google and Shopping ads policies. It’s important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places Buy on Google offers are shown. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or egregious violations, we may ban you from promoting or selling your products on our platforms

Unsupported Buy on Google content

Certain products and services are not supported for promotion or sale in Buy on Google. All free listings and Buy Now Light policies apply, per the Google Terms of Service. It’s important to review the free listings policies, Buy Now Light policies, and the following list to ensure your products and services meet the outlined requirements.

Content that is not supported on Buy on Google:

  • Used or refurbished products
  • Final Sale Items
  • Software (CDs and DVDs including downloadable software; video game DVDs are allowed)
  • Items requiring in-store activation
  • Items sold by marketplace sellers (excludes Buy Now Light merchants)

Need help? Click here to contact Buy on Google support.

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