About data mapping across feeds and accounts

In order to show customers which local products can be found in nearby stores, Google matches data across different sources: Business Profiles, the product data, and the local inventory data in Merchant Center.

An illustration representing how data maps across feeds and accounts.

About matching

The key links between all of your data submissions are your product identifiers and your store codes. These attributes must be consistent across all of your data sources.

As a starting point, we grab the unique ID for a product that matches a customer’s search query.

Using the product ID, we match product information from the product data with the inventory information from the local inventory data. Then, we use your store code [store code] attribute from the local inventory data and match it against the Business Profiles from the linked business group to gather information about the store where that product is sold.

Data source 1...

...connects to data source 2...

...via...

...in order to...

Product data Local inventory data

ID [id], a unique identifier for each of your products that you use across your feeds to identify the same item

Identify which products are available in each of your stores

Local inventory data

Business Profiles within the linked business group

Store code [store_code], a unique identifier for each Business Profile that you provide in your business group

Capture information about the store where a product is available, like hours and location

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
3686753953683116295
true
Search Help Center
true
true
true
true
true
71525