Used and Refurbished Items

What's the policy?

Google Shopping allows the promotion of quality second-hand items.

Google Shopping also allows the promotion of refurbished items as long as they comply with local laws and regulations and with other Google Shopping’s policies.

We've created this policy based on legal factors and user experience.

Examples

Product Listing Allowed? Reason
Sites selling refurbished music players in compliance with warranty requirements and local regulations on refurbished equipment Allowed Allowed with limitations Google allows the promotion of items as long as they are compliant with local laws and regulations.
Second-hand clothes Allowed Allowed Google allows the promotion of used items.

What can I do if my product listing gets disapproved?

If your product listing becomes disapproved, the technical contact in your account will receive a notification with a detailed description of the violation and instructions on how to fix them. Please follow the instructions in the email and re-submit your product listing for review.

You can do that by filling out the form for disapproved data here and chose one of the provided options to get help with your product listing.

What happens if I violate this policy?

Google aims to provide the best user experience and data quality in Google Shopping and therefore enforces clear actions against violations both on product listings and websites.

Product listing disapproval

Product listings or websites that don't comply with this policy may get disapproved. When a product listing gets disapproved, it won't be able to run until the policy violation is fixed and the data is approved.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. Click on "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Preemptive item disapproval

In addition to automatic item disapprovals, we also perform manual reviews of your product data. If during a manual review we find an item in your account that violates a policy, we'll immediately disapprove it and send you an email asking you to remove it and any other items that violate the policy from your product data. If you don't remove the violating items within a certain timeframe, we'll start disapproving other items in your feed that contain keywords related to the initial policy violation. We call this "preemptive item disapproval," because we err on the side of caution and suspend items based on these related keywords. Preemptive item disapproval allows you to still advertise other products from your account while protecting users from product listings that may violate our policies.

Example

If we find a combat knife that violates our weapons policy and you don't remove it from your account within the timeframe specified in our email notification, we will disapprove any other items in your account that could potentially violate the weapons policy, like other kinds of knives, apparel with a knife print, or books about knives.

Preemptive item disapprovals might not be available for all policies and in all countries. Egregious or repeat violations may still lead to account suspension rather than preemptive item disapprovals. Violations of multiple policies can result in different instances of preemptive item disapproval occurring at the same time.

How to fix:

  1. Any item that violates a policy needs to be removed from your product data. Details about the violation are included in the email we sent to your technical contact, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those, too.
  2. Once the violation is resolved, items that were preemptively disapproved will return to approved status within 3 days without any additional work on your part. You don't need to request a manual review.
  3. Using the violating items we listed in the email as a reference, consider ways that you can avoid violating this policy in the future, like blocking certain categories, brands, or keywords.

Account suspension

In severe cases, an account may get suspended. If this happens, all product listings in the suspended account will stop being shown, and we may no longer accept data from you. Any related accounts may also be permanently suspended. In really severe cases, merchants may also be automatically suspended if attempting to open any new accounts. For most violations, we will send you a warning email detailing the policy violation and give you 7 days to update your product data. You will also see a suspension notification in your Merchant Center account.

Contact information

You can contact us by selecting the category related to your question. Select the option to sign in to your Merchant Center account to see all of your contact options.

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