Used and Refurbished Items

The Shopping policies will be changing around February 2016. Learn about the change

What's the policy?

Google Shopping allows the promotion of quality second-hand items.

Google Shopping also allows the promotion of refurbished items as long as they comply with local laws and regulations and with other Google Shopping’s policies.

We've created this policy based on legal factors and user experience.


Product Listing Allowed? Reason
Sites selling refurbished music players in compliance with warranty requirements and local regulations on refurbished equipment Allowed Allowed with limitations Google allows the promotion of items as long as they are compliant with local laws and regulations.
Second-hand clothes Allowed Allowed Google allows the promotion of used items.

What you can do

Here's more detail about each violation and what you can do if your item is disapproved or your Merchant Center account is warned or suspended:

Used and Refurbished Items

Item disapproval

Items that don't comply with this policy may be disapproved. When an item is disapproved, it won't be eligible to serve on Google Shopping. If the item does not comply with Google Shopping policies, it should be removed from your product data.

In some instances, you’ll see the option to request a review of an item that has been disapproved for policy violations. If you believe your item was incorrectly disapproved and would like to request a manual review, click on "Why is this item disapproved" from the individual item page in the Products tab to initiate a review. Learn more about item disapprovals for policy violations and requesting a review.

Account disapproval

For most violations, we will send you a warning email detailing the policy violation and give you 7 days to update your product data.

  1. Read the policy above to learn what we don't allow.
  2. Check country-specific requirements. If applicable, you will find the requirements by country in the policies above.
  3. Remove the violating items from your product data. Details about the violation are included in the email we sent to your technical contact, including examples from your product data. If you have additional items in your data that violate the same policy but aren't included in the email, you'll need to remove those too.
  4. Update your product data in Google Merchant Center.
    • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review.
    • Product data that has been uploaded as a test will not go live and is not considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. Once the violating items are removed, you don't need to request an account review or take any additional action.
    • If your account is suspended, you’ll need to request an account review.
      Request a review

Most accounts are reviewed within 3 working days, though some can take longer if they need a more complex review. If we find that you've removed the violating products from your product data, we’ll remove the warning, or, in the case of account suspension, we'll approve your account to start running.

How to prevent this in the future?

Take time to understand the policy. Using the policy explanation and examples of prohibited products, consider ways that you can ensure your product data is clean in the future. Prevent the upload of products from certain categories, brands, keywords, or images and by identifying similar products or product categories that might violate the Google Shopping policies.

Contact information

You can contact us by selecting the category related to your question. Select the option to sign in to your Merchant Center account to see all of your contact options.

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Policy changes

For past and upcoming policy changes, visit Merchant Center Announcements.