Beginner's Guide

Create a Merchant Center account

In order to use Google Merchant Center, you must first sign up for an account with Google. If you already have an account with Google (like Gmail), visit and sign in to get started.

If you don't already have a Google account, go to and click Create account. Follow the prompts to create a new Google account.

When you create your Merchant Center account, you'll be prompted to complete the following:

  1. Configure your account and select a location
  2. Agree to the Terms of Service


Related article:

Troubleshoot your account

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