To create your Merchant Center account, go to the Google Merchant Center sign-in page. You will need a Google Account email address and password. Note that a single Google Account email address can only be used to create one Merchant Center account. If you need to create a new Merchant Center account and are already using your Google Account email for another account, you'll need to use a different email address.
Why might Merchant Center be a good fit for you?
Merchant Center is a free tool that helps millions of shoppers on Google discover, explore and buy your products. With a Merchant Center account, you can upload and manage your product data so that your products appear across Google Search, Maps, YouTube and more, for free.
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Get started
Note: A single user can be added to a maximum of 100 Merchant Center accounts.
Signing up for Merchant Center takes just a few steps.
- You'll tell us about your business and where you sell your products, whether online, in a physical shop or both. Your business profile details are your shop name, your business hours and your services. Your business information will be applied across the different features and tools that you use in Merchant Center. You can always edit it later.
- You'll select the checkout options that apply to your business. For example, do you sell online, in a physical shop, or both? You can choose more than one and change them later in your Merchant Center account if you need to.
- You'll help us ensure that we have the right information about your products. There are a few different options for getting your information from your website to Merchant Center. For example, Google will automatically add product information through your online shop at sign-up or you can choose to upload your product data manually. We'll help choose the right option for you among other available ones.
- You'll let us know if you work with any third-party platforms. You might work with a third-party platform to show, promote or sell your products across Google. For example, if you use Shopify, you can link your Shopify account to your Merchant Center account. This will automatically sync your Shopify products in Merchant Center for you. You can always modify these products or add more products in Merchant Center via the Product section.
Troubleshooting tips
If you have trouble signing up, try these steps:
- Try creating a new Google Account.
- Make sure that the Google Account that you use has admin access to your Google Merchant Center.
- Make sure that your business information is filled in completely and accurately.
- The time zone for Merchant Center is automatically filled in based on the country or region that you choose under 'Business address'. The country selected during account setup cannot be changed later.
- If you don't specify the country in the business information of a sub-account, the account will adopt the country from the aggregator Merchant Center account.