About Google Merchant Center

What is Google Merchant Center?

Google Merchant Center is a tool that helps you upload your shop and product data to Google and make it available for Shopping ads and other Google services. Learn more about getting started with Merchant Center

What are Shopping ads?

Shopping ads allow shoppers to quickly and easily find your products on Google. As a seller, Shopping ads offer you the following advantages:

  • Attract more potential buyers. Reach shoppers while they are searching for items to buy on Google.
  • Control your product information. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items that they're looking for.

By linking your Google Ads and Merchant Center accounts, you will be able to surface your products directly to users through Shopping ads.

Shopping ads are currently available in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czechia, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, New Zealand, Norway, the Philippines, Poland, Portugal, the Netherlands, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, Ukraine, the UK, the U.S. and Vietnam. Learn more about the requirements for Shopping campaigns

Local catalogue ads are available in all countries that support local inventory ads.


To learn more about creating a Shopping campaign from Merchant Center, please visit our Getting Started Guide.

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