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Beginner's Guide

About Google Merchant Center

What is Google Merchant Center?

Google Merchant Centre is a tool that helps you upload your shop and product data to Google and make it available to Google Shopping and other Google services. Learn more about getting started with Merchant Center

What is Google Shopping?

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Welcome to Google Shopping



Google Shopping allows shoppers to quickly and easily find your products on Google. As a seller, Google Shopping offers you the following advantages:

  • Attract more potential buyers. Google Shopping helps you to reach shoppers while they are searching for items to buy on Google.
  • Control your product information. With Google Shopping, you can maintain the accuracy and freshness of your product information so that your customers can find the relevant items that they're currently looking for.

Google Shopping is currently available in Australia, Austria, Belgium, Brazil, Canada, Czechia, Denmark, France, Germany, Italy, Japan, Mexico, the Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, the UK and the US.

Learn more about Google Shopping

What are Shopping ads?

By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Shopping ads.

Shopping ads are currently available in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czechia, Denmark, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, New Zealand, Norway, the Philippines, Poland, Portugal, the Netherlands, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, the UK and the US. Learn more about creating Shopping ads

To learn more about creating a Shopping campaign from Merchant Center, please visit our Getting Started Guide.

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