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Beginner's Guide

About Google Merchant Center

What is Google Merchant Center?

Google Merchant Center is a tool that helps you to upload your shop and product data to Google and make it available to Google Shopping and other Google services. Learn more about getting started with Google Merchant Center.

What is Google Shopping?

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Welcome to Google Shopping



Google Shopping allows shoppers to quickly and easily find your products on Google. As a seller, Google Shopping offers you the following advantages:

  • Attract more potential buyers. Google Shopping helps you to reach shoppers while they are searching for items to buy on Google.
  • Control your product information. With Google Shopping, you can maintain the accuracy and freshness of your product information so that your customers find the relevant items that they're currently looking for.

Google Shopping is currently available in Australia, Austria, Belgium, Brazil, Canada, Czechia, Denmark, France, Germany, Italy, Japan, Mexico, the Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, the UK and the US.

Learn more about Google Shopping.

What are Shopping ads?

By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Shopping ads.

Shopping ads are currently available in Australia, Austria, Belgium, Brazil, Canada, Czechia, Denmark, France, Germany, India, Ireland, Italy, Japan, Malaysia, New Zealand, Norway, Poland, Portugal, the Netherlands, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Turkey, the United Arab Emirates, the UK and the US. Learn more.

Shopping ads are in beta for Argentina, Chile, Colombia, Hong Kong, Indonesia, Philippines and Taiwan. If you sell products to one or more of these countries, you're invited to submit products and participate in the beta programme. Find out more. 

To learn more about creating a Shopping campaign from Merchant Center, please visit our Getting Started Guide.

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Policy changes

For past and upcoming policy changes, visit Merchant Center Announcements.