Use the right language and currency

When you submit your product data to Google Merchant Center, you'll need to use a language and currency that's supported for your country of sale.

This article explains the language and currency requirements that your product data and landing pages will need to meet for both your home country and internationally in order for you to advertise in Shopping ads.

Advertise products in your home country

If you advertise products in your home country, you need to follow the requirements for that country. You can use the table below to see what languages and currencies are available per country.

Advertise products across borders

If you advertise products in a country different than your home country, there are three possible scenarios for language and currency.

Country of sale currency, local language

To help provide a seamless international shopping experience, consider fully localizing language, price, tax, and currency.

  • Translate landing pages and checkout flow into one or more local languages of your country of sale. 
  • Upload translated product data as a new feed in a local language and with prices in the currency of the country of sale. Pay attention to the requirements for product prices and taxes in different countries. 
  • Submit shipping information for the country of sale in the same currency you use for your product prices.
  • Show all cost information in the country of sale currency on your landing pages and website.
  • Set up a Shopping campaign for the country of sale.

Your ads will show in:

  • The language of your country of sale
  • The currency of your country of sale

Country of sale currency, supported language

While most users speak the primary languages of a country, many users speak multiple languages or prefer different languages. In some countries, you can submit products and run campaigns in multiple languages.

  • Check which countries allow advertising in the languages your product data and website already support. 
  • Upload your product data as a new feed in a supported language with prices in the currency of the country of sale. Pay attention to the requirements for product prices and taxes in different countries.
  • Submit shipping information for the country of sale in the same currency you use for your product prices.
  • Show all cost information in the country of sale currency on your landing pages and website.
  • Set up a Shopping campaign for the country of sale.

Your ads will show in: 

  • A language of your choice
  • The currency of your country of sale 

Google will target people who use your chosen language. However, many users speak more than one language. To help target multilingual users, in select countries, you may submit products and run campaigns in multiple languages.

Currency not native to the country of sale, currency, local or supported language

If you don’t want to convert your prices into the local currency for a country, you can use the currency conversion feature. 

  • Check which countries allow advertising in the languages your product data and website support.
  • Upload your product data as a new feed in a supported language with prices in your preferred currency. Follow the price and tax requirements for the country to which your chosen currency is native to. 
  • Submit shipping information for the country of sale in the same currency you use for your product prices.
  • Show the product price on your landing page and checkout pages in the currency you submitted in the product data. 
  • Set up a Shopping campaign for the country of sale.

Your ads will show in:

  • A language of your choice
  • Both a currency of your choice and the currency of your country of sale (automatically converted by Google).

Google will target people who use your chosen language. However, many users speak more than one language. To help target multilingual users, in select countries, you may submit products and run campaigns in multiple languages.

Currencies and languages by country

For each country, your products must be submitted in one of the supported languages. For countries that support multiple languages, keep in mind that your product landing pages must be in the same language as your product data. For example, if you list your product data in French, you must link to landing pages in French.

Country of sale Supported languages Supported currencies
(other currencies may be supported using currency conversion)
Algeria**

Arabic

French

English*

Algerian Dinar (DZD)
Angola**

Portuguese

English*

Angola Kwanza (AOA)

Argentina

Spanish

English*

Argentinian Peso (ARS)

Australia

English

Simplified Chinese*

Australian Dollar (AUD)

Austria

German

English*

Euro (EUR)
Bahrain**

Arabic

English*

Bahraini Dinar (BHD)
Bangladesh** English*  Bangladeshi Taka (BDT)
Belarus**

Russian

English*

Belarusian Ruble (BYN)
Belgium

French

Dutch

English*

Euro (EUR)

Brazil

Portuguese

English*

Brazilian Real (BRL)
Cambodia** English* Cambodian Riel (KHR)
Cameroon**

French

English

Central African CFA franc (XAF)
Canada

English

French

Simplified Chinese*

Canadian Dollar (CAD)

Chile

Spanish

English*

Chilean Peso (CLP)

Colombia

Spanish

English*

Colombian Peso (COP)
Costa Rica**

Spanish

English*

Costa Rican Colon (CRC)
Cote d'Ivoire**

French

English*

West African CFA franc (XOF)

Czechia

Czech

English*

Czechian Koruna (CZK)
Denmark

Danish

English*

Danish Krone (DKK)
Dominican Republic**

Spanish

English*

Dominican Peso (DOP)
Ecuador**

Spanish

English*

US Dollar (USD)
Egypt**

Arabic

English*

Egyptian Pound (EGP)
El Salvador**

Spanish

English*

US Dollar (USD)
Ethiopia** English Ethiopian Birr (ETB)
Finland**

Finnish

English*

Euro (EUR)

France

French

English*

Euro (EUR)
Georgia**

Russian

English*

Georgian Lari (GEL)

Germany

German

English*

Euro (EUR)
Ghana** English Ghanaian Cedi (GHS)
Greece**

Modern Greek

English*

Euro (EUR)
Guatemala**

Spanish

English*

Guatemalan Quetzal (GTQ)
Hong Kong

Traditional Chinese

English*

Hong Kong Dollar (HKD)
Hungary**

Hungarian

English*

Hungarian Forint (HUF)

India

English

Hindi

Indian Rupee (INR)
Indonesia

Indonesian

English*

Indonesian Rupiah (IDR)

Ireland

English Euro (EUR)
Israel

Hebrew

English*

Israeli New Shekel (ILS)
 

Italy

Italian

English*

Euro (EUR)

Japan

Japanese

English*

Japanese Yen (JPY)
Jordan**

Arabic

English*

Jordanian Dinar (JOD)
Kazakhstan**

Russian

English*

Kazakhstani Tenge (KZT)
Kenya** English Kenyan Shilling (KES)
Kuwait**

Arabic

English*

Kuwaiti Dinar (KWD)
Lebanon**

Arabic

English*

Lebanese Pound (LBP)
Madagascar**

French

English*

Madagascar Ariary (MGA)

Malaysia

English

Simplified Chinese*

Malaysia Ringgit (MYR)
Mauritius** English Mauritian Rupee (MUR)
Mexico

Spanish

English*

Mexican Peso (MXN)

Morocco**

Arabic

French

English*

Moroccan Dirham (MAD)
Mozambique**

Portuguese

English*

Mozambican Metical (MZN)
Myanmar (Burma)** English Burmese Kyat (MMK)
Nepal** English Nepalese Rupee (NPR)

Netherlands

Dutch

English*

Euro (EUR)

New Zealand

English New Zealand Dollar (NZD)
Nicaragua**

Spanish

English*

Nicaraguan Cordoba (NIO)
Nigeria** English Nigerian Naira (NGN)

Norway

Norwegian

English*

Norwegian Krone (NOK)
Oman**

Arabic

English*

Omani Rial (OMR)
Pakistan** English Pakistani Rupee (PKR)
Panama**

Spanish

English*

Panamanian Balboa (PAB)
Paraguay**

Spanish

English*

Paraguay Guarani (PYG)
Peru**

Spanish

English*

Peruvian Sol (PEN)
Philippines

English

Philippine Peso (PHP)

Poland

Polish

English*

Poland Złoty (PLN)

Portugal

Portuguese

English*

Euro (EUR)
Puerto Rico**

Spanish

English*

US Dollar (USD)
Romania**

Romanian

English*

Romanian Leu (RON)

Russia

Russian

English*

Russian Ruble (RUB)
Saudi Arabia**

Arabic

English*

Saudi Riyal (SAR)
Senegal**

French

English

West African CFA franc (XOF)

Singapore

English

Simplified Chinese

Singapore Dollar (SGD)
Slovakia**

Slovak

English*

Euro (EUR)

South Africa

English South African Rand (ZAR)
South Korea

Korean

English*

South Korean Won (KRW)

Spain

Spanish

English*

Euro (EUR)
Sri Lanka** English Sri Lankan Rupee (LKR)
Sweden

Swedish

English*

Swedish Krona (SEK)
Switzerland

English

German

French

Italian

Swiss Franc (CHF)
Taiwan

Traditional Chinese

English*

New Taiwan Dollar (TWD)
Tanzania** English Tanzanian Shilling (TZS)
Thailand**

Thai

English*

Thai Baht (THB)

Tunisia**

French

Arabic

English*

Tunisian Dinar (TND)
Turkey

Turkish

English*

Turkish Lira (TRY)
Uganda** English Ugandan Shilling (UGX)
Ukraine**

Ukrainian 

Russian*

Ukrainian Hryvnia (UAH)
United Arab Emirates

Arabic

English*

United Arab Emirates Dirham (AED)

United Kingdom

English British Pound (GBP)

United States

English

Spanish*

Simplified Chinese*

US Dollar (USD)
Uruguay**

Spanish

English*

Uruguayan Peso (UYU)
Uzbekistan**

Russian

English*

Uzbekistani Som (UZS)
Venezuela**

Spanish

English*

Venezuelan Bolivar (VEF)
Vietnam**

Vietnamese

English*

Vietnamese Dong (VND)
Zambia** English Zambian Kwacha (ZMW)
Zimbabwe** English US Dollar (USD)

*This is a non-local language
**This is a beta country of sale. Learn more about beta countries of sale

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