Requirements for product listings

You can submit your products to Google Shopping through Google Merchant Center.

Basic requirements

You can find information about how to create and submit a data feed by viewing our data feed instructions.

Country requirements

To include your items in Google Shopping, your items must meet the following guidelines:

  • Google Shopping Australia:
    - Products must be listed in English.
    - Product landing pages must be in English.
    - Product prices must be listed in Australian dollars (AUD), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout Australia. If you ship from outside Australia, you need to provide the shipping information applicable to customers in Australia and cover all custom charges.

  • Google Shopping Brazil
    - Products must be listed in Portuguese.
    - Product landing pages must be in Portuguese.
    - Product prices must be listed in Brazilian Reals (BRL), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout Brazil. If you ship from outside Brazil, you need to provide the shipping information applicable to customers in Brazil and cover all custom charges.

  • Google Shopping Czech Republic:
    - Products must be listed in Czech.
    - Product landing pages must be in Czech.
    - Product prices must be listed in Czech crowns (CZK), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout Czech Republic. If you ship from outside Czech Republic, you need to provide the shipping information applicable to customers in Czech Republic and cover all custom charges.

  • Google Shopping France:
    - Products must be listed in French.
    - Product landing pages must be in French.
    - Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout France. If you ship from outside France, you need to provide the shipping information applicable to customers in France and cover all custom charges.

  • Google Shopping Germany:
    - Products must be listed in German.
    - Product landing pages must be in German.
    - Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout Germany. If you ship from outside Germany, you need to provide the shipping information applicable to customers in Germany and cover all custom charges.

  • Google Shopping Italy:
    - Products must be listed in Italian.
    - Product landing pages must be in Italian.
    - Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout Italy. If you ship from outside Italy, you need to provide the shipping information applicable to customers in Italy and cover all custom charges.

  • Google Shopping Japan:
    - Products must be listed in Japanese.
    - Product landing pages must be in Japanese.
    - Product prices must be listed in Yen (JPY), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout Japan. If you ship from outside Japan, you need to provide the shipping information applicable to customers in Japan and cover all custom charges.

  • Google Shopping the Netherlands:
    - Products must be listed in Dutch.
    - Product landing pages must be in Dutch.
    - Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout the Netherlands. If you ship from outside the Netherlands, you need to provide the shipping information applicable to customers in the Netherlands and cover all custom charges.

  • Google Shopping Spain:
    - Products must be listed in Spanish.
    - Product landing pages must be in Spanish.
    - Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout Spain. If you ship from outside Spain, you need to provide the shipping information applicable to customers in Spain and cover all custom charges.

  • Google Shopping Switzerland:
    - Products can be listed in English, German, French, and/or Italian.
    - Product landing pages must be in the same language as the products in the feed. For example, if you list your products in German, you must link to landing pages in German.
    - Product prices must be listed in Swiss Francs (CHF), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout Switzerland. If you ship from outside Switzerland, you need to provide the shipping information applicable to customers in Switzerland and cover all custom charges.

  • Google Shopping UK:
    - Products must be listed in English.
    - Product landing pages must be in English.
    - Product prices must be listed in pounds sterling (GBP), including all applicable taxes and charges except shipping.
    - Products must be shippable throughout the UK. If you ship from outside the UK, you need to provide the shipping information applicable to customers in the UK and cover all custom charges.

    • Google Shopping US:
      - Products must be listed in English.
      - Product landing pages must be in English.
      - Product prices must be listed in US dollars (USD).
      - Products must be shippable throughout the continental US. If you ship from outside the US, you need to provide in your feed the shipping information applicable to customers in the US and cover all custom charges.

    • Product Listing Ads for Austria
      - Products must be listed in German.
      - Product landing pages must be in German.
      - Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.
      - Products must be shippable throughout Austria. If you ship from outside Austria, you need to provide the shipping information applicable to customers in Austria and cover all custom charges.

    • Product Listing Ads for Belgium
      - Products must be listed in French or Dutch.
      - Product landing pages must be in the same language as the products in the feed. For example, if you list your products in French, you must link to landing pages in French.
      - Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.
      - Products must be shippable throughout Belgium. If you ship from outside Belgium, you need to provide the shipping information applicable to customers in Belgium and cover all custom charges.

    • Product Listing Ads for Canada
      - Products must be listed in English or French.
      - Product landing pages must be in the same language as the products in the feed. For example, if you list your products in French, you must link to landing pages in French.
      - Product prices must be listed in Canadian dollars (CAD) and must be exclusive of all applicable taxes, charges, and shipping.
      - Products must be shippable throughout Canada. If you ship from outside Canada, you need to provide the shipping information applicable to customers in Canada and cover all custom charges.

    • Product Listing Ads for Denmark
      - Products must be listed in Danish.
      - Product landing pages must be in Danish.
      - Product prices must be listed in Danish krone (DKK), including all applicable taxes and charges except shipping.
      - Products must be shippable throughout Denmark. If you ship from outside Denmark, you need to provide the shipping information applicable to customers in Denmark and cover all custom charges.

    • Product Listing Ads for India
      - Products must be listed in English.
      - Product landing pages must be in English.
      - Product prices must be listed in Indian Rupees (INR), and must be exclusive of all applicable taxes, charges, and shipping.
      - Products must be shippable throughout India. If you ship from outside India, you need to provide the shipping information applicable to customers in India and cover all custom charges.

    • Product Listing Ads for Mexico
      - Products must be listed in Spanish.
      - Product landing pages must be in Spanish.
      - Product prices must be listed in Mexican pesos (MXN), including all applicable taxes and charges except shipping.

      - Products must be shippable throughout Mexico. If you ship from outside Mexico, you need to provide the shipping information applicable to customers in Mexico and cover all custom charges.

    • Product Listing Ads for Norway
      - Products must be listed in Norwegian.
      - Product landing pages must be in Norwegian.
      - Product prices must be listed in Norwegian krone (NOK), including all applicable taxes and charges except shipping.

      - Products must be shippable throughout Norway. If you ship from outside Norway, you need to provide the shipping information applicable to customers in Norway and cover all custom charges.

    • Product Listing Ads for Poland
      - Products must be listed in Polish.
      - Product landing pages must be in Polish.
      - Product prices must be listed in Polish złoty (PLN), including all applicable taxes and charges except shipping.

      - Products must be shippable throughout Poland. If you ship from outside Poland, you need to provide the shipping information applicable to customers in Poland and cover all custom charges.

    • Product Listing Ads for Russia
      - Products must be listed in Russian.
      - Product landing pages must be in Russian.
      - Product prices must be listed in Russian rubles (RUB), including all applicable taxes and charges except shipping.
      - Products must be shippable throughout Russia. If you ship from outside Russia, you need to provide the shipping information applicable to customers in Russia and cover all custom charges.

    • Product Listing Ads for Sweden
      - Products must be listed in Swedish.
      - Product landing pages must be in Swedish.
      - Product prices must be listed in Swedish krona (SEK), including all applicable taxes and charges except shipping.
      - Products must be shippable throughout Sweden. If you ship from outside Sweden, you need to provide the shipping information applicable to customers in Sweden and cover all custom charges.

    • Product Listing Ads for Turkey
      - Products must be listed in Turkish.
      - Product landing pages must be in Turkish.
      - Product prices must be listed in Turkish lira (TRY), including all applicable taxes and charges except shipping.
      - Products must be shippable throughout Turkey. If you ship from outside Turkey, you need to provide the shipping information applicable to customers in Turkey and cover all custom charges.

    To submit listings to a country other than the one you're located in, you must:

    • Meet the above criteria
    • Ensure your items are relevant to or can be shipped to users in that country
    • Select the appropriate target country when registering your feed

    Payment, adult content, and policy requirements

    All of your product listings must comply with our Google Shopping Policies, including our requirements for pricing and payments and adult content.