Search
Clear search
Close search
Google apps
Main menu

Language and currency requirements for product data and landing pages

To advertise your products on Google Shopping, first submit your product data to Google Merchant Center.

This article explains the language and currency requirements that your product data will need to meet in order for you to advertise on Google Shopping. You can find information about how to create and submit product data by viewing the data feeds overview.

Requirements by country

To include your products in Google Shopping, they must meet the currency and language requirements below.

Depending on your target country, your may also need to submit tax and shipping.

Argentina

  • Products must be listed in Spanish
  • Product landing pages must be in Spanish
  • Product prices must be listed in Argentine Peso (ARS)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than ARS. Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.
     

Australia

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in Australian dollars (AUD)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than AUD. Learn about currency conversion.

Austria

  • Products must be listed in German
  • Product landing pages must be in German
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

Belgium

  • Products must be listed in French, Dutch, or English
  • Product landing pages must be in the same language as the products in the feed. For example, if you list your products in French, you must link to landing pages in French
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

Brazil

  • Products must be listed in Portuguese
  • Product landing pages must be in Portuguese
  • Product prices must be listed in Brazilian Reals (BRL)

Canada

  • Products must be listed in English or French
  • Product landing pages must be in the same language as the products in the feed. For example, if you list your products in French, you must link to landing pages in French
  • Product prices must be listed in Canadian dollars (CAD)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than CAD. Learn about currency conversion.

Chile

  • Products must be listed in Spanish
  • Product landing pages must be in Spanish
  • Product prices must be listed in Chilean Peso (CLP)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than CLP. Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

Colombia

  • Products must be listed in Spanish
  • Product landing pages must be in Spanish
  • Product prices must be listed in Colombian Peso (COP)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than COP Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

Czech Republic

  • Products must be listed in Czech
  • Product landing pages must be in Czech
  • Product prices must be listed in Czech crowns (CZK)

Denmark

  • Products must be listed in Danish or English
  • Product landing pages must be in the same language as the products in the feed. For example, if you list your products in Danish, you must link to landing pages in Danish.
  • Product prices must be listed in Danish krone (DKK)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than DKK. Learn about currency conversion.

France

  • Products must be listed in French
  • Product landing pages must be in French
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

Germany

  • Products must be listed in German
  • Product landing pages must be in German
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

India

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in Indian Rupees (INR)

Ireland

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

Italy

  • Products must be listed in Italian
  • Product landing pages must be in Italian
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

Japan

  • Products must be listed in Japanese
  • Product landing pages must be in Japanese
  • Product prices must be listed in Yen (JPY)

Malaysia

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in Malaysian Ringgit (MYR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than MYR. Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

Mexico

  • Products must be listed in Spanish or English
  • Product landing pages must be in the same language as the products in the feed. For example, if you list your products in Spanish, you must link to landing pages in Spanish.
  • Product prices must be listed in Mexican pesos (MXN)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than MXN. Learn about currency conversion.

Netherlands

  • Products must be listed in Dutch
  • Product landing pages must be in Dutch
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

New Zealand

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in New Zealand Dollars (NZD)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than NZD. Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

Norway

  • Products must be listed in Norwegian or English
  • Product landing pages must be in the same language as the products in the feed. For example, if you list your products in Norwegian, you must link to landing pages in Norwegian.
  • Product prices must be listed in Norwegian krone (NOK)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than NOK. Learn about currency conversion.

Philippines

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in Philippine Peso (PHP)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than PHP. Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

Poland

  • Products must be listed in Polish
  • Product landing pages must be in Polish
  • Product prices must be listed in Polish złoty (PLN)

Portugal

  • Products must be listed in Portuguese
  • Product landing pages must be in Portuguese
  • Product prices must be listed in Euro (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

Russia

  • Products must be listed in Russian
  • Product landing pages must be in Russian
  • Product prices must be listed in Russian rubles (RUB)

Singapore

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in Singapore Dollars (SGD)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than SGD. Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

South Africa

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in South Africa Rand (ZAR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than ZAR.  Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

Spain

  • Products must be listed in Spanish
  • Product landing pages must be in Spanish
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

Sweden

  • Products must be listed in Swedish or English
  • Product landing pages must be in the same language as the products in the feed. For example, if you list your products in Swedish, you must link to landing pages in Swedish. 
  • Product prices must be listed in Swedish krona (SEK)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than SEK. Learn about currency conversion.

Switzerland

  • Products can be listed in English, German, French, and/or Italian
  • Product landing pages must be in the same language as the products in the feed. For example, if you list your products in German, you must link to landing pages in German
  • Product prices must be listed in Swiss Francs (CHF)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than CHF. Learn about currency conversion.

Turkey

  • Products must be listed in Turkish
  • Product landing pages must be in Turkish
  • Product prices must be listed in Turkish lira (TRY)

United Arab Emirates

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in United Arab Emirates dirham (AED)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than AED.  Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

United Kingdom

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in pounds sterling (GBP)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than GBP. Learn about currency conversion.

United States

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in US dollars (USD)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than USD. Learn about currency conversion.

Requirements for submitting products to other countries

To submit products to a country other than the one you're located in:

  • Meet the above requirements
  • Ensure your items are relevant to or can be shipped to users in that country
  • When registering your feed, select the appropriate target country
Was this article helpful?
How can we improve it?