Requirements for product listings

You can submit your products to Google Shopping through Google Merchant Center.

Basic requirements

You can find information about how to create and submit a data feed by viewing our data feed instructions.

Country requirements

To include your items in Google Shopping, your items must meet the following guidelines:

Google Shopping Australia:
- Products must be listed in English.
- Product landing pages must be in English.
- Product prices must be listed in Australian dollars (AUD), including all applicable taxes and charges except shipping.

Google Shopping Brazil
- Products must be listed in Portuguese.
- Product landing pages must be in Portuguese.
- Product prices must be listed in Brazilian Reals (BRL), including all applicable taxes and charges except shipping.

Google Shopping Czech Republic:
- Products must be listed in Czech.
- Product landing pages must be in Czech.
- Product prices must be listed in Czech crowns (CZK), including all applicable taxes and charges except shipping.

Google Shopping France:
- Products must be listed in French.
- Product landing pages must be in French.
- Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.

Google Shopping Germany:
- Products must be listed in German.
- Product landing pages must be in German.
- Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.

Google Shopping Italy:
- Products must be listed in Italian.
- Product landing pages must be in Italian.
- Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.

Google Shopping Japan:
- Products must be listed in Japanese.
- Product landing pages must be in Japanese.
- Product prices must be listed in Yen (JPY), including all applicable taxes and charges except shipping.

Google Shopping the Netherlands:
- Products must be listed in Dutch.
- Product landing pages must be in Dutch.
- Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.

Google Shopping Spain:
- Products must be listed in Spanish.
- Product landing pages must be in Spanish.
- Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.

Google Shopping Switzerland:
- Products can be listed in English, German, French, and/or Italian.
- Product landing pages must be in the same language as the products in the feed. For example, if you list your products in German, you must link to landing pages in German.
- Product prices must be listed in Swiss Francs (CHF), including all applicable taxes and charges except shipping.

Google Shopping UK:
- Products must be listed in English.
- Product landing pages must be in English.
- Product prices must be listed in pounds sterling (GBP), including all applicable taxes and charges except shipping.

Google Shopping US:
- Products must be listed in English.
- Product landing pages must be in English.
- Product prices must be listed in US dollars (USD).

Product Listing Ads for Austria
- Products must be listed in German.
- Product landing pages must be in German.
- Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.

Product Listing Ads for Belgium
- Products must be listed in French or Dutch.
- Product landing pages must be in the same language as the products in the feed. For example, if you list your products in French, you must link to landing pages in French.
- Product prices must be listed in Euros (EUR), including all applicable taxes and charges except shipping.

Product Listing Ads for Canada
- Products must be listed in English or French.
- Product landing pages must be in the same language as the products in the feed. For example, if you list your products in French, you must link to landing pages in French.
- Product prices must be listed in Canadian dollars (CAD) and must be exclusive of all applicable taxes, charges, and shipping.

Product Listing Ads for Denmark
- Products must be listed in Danish.
- Product landing pages must be in Danish.
- Product prices must be listed in Danish krone (DKK), including all applicable taxes and charges except shipping.

Product Listing Ads for India
- Products must be listed in English.
- Product landing pages must be in English.
- Product prices must be listed in Indian Rupees (INR), and must be exclusive of all applicable taxes, charges, and shipping.

Product Listing Ads for Mexico
- Products must be listed in Spanish.
- Product landing pages must be in Spanish.
- Product prices must be listed in Mexican pesos (MXN), including all applicable taxes and charges except shipping.

Product Listing Ads for Norway
- Products must be listed in Norwegian.
- Product landing pages must be in Norwegian.
- Product prices must be listed in Norwegian krone (NOK), including all applicable taxes and charges except shipping.

Product Listing Ads for Poland
- Products must be listed in Polish.
- Product landing pages must be in Polish.
- Product prices must be listed in Polish złoty (PLN), including all applicable taxes and charges except shipping.

Product Listing Ads for Russia
- Products must be listed in Russian.
- Product landing pages must be in Russian.
- Product prices must be listed in Russian rubles (RUB), including all applicable taxes and charges except shipping.

Product Listing Ads for Sweden
- Products must be listed in Swedish.
- Product landing pages must be in Swedish.
- Product prices must be listed in Swedish krona (SEK), including all applicable taxes and charges except shipping.

Product Listing Ads for Turkey
- Products must be listed in Turkish.
- Product landing pages must be in Turkish.
- Product prices must be listed in Turkish lira (TRY), including all applicable taxes and charges except shipping.

To submit listings to a country other than the one you're located in, you must:

  • Meet the above criteria
  • Ensure your items are relevant to or can be shipped to users in that country
  • Select the appropriate target country when registering your feed

Payment, adult content, and policy requirements

All of your product listings must comply with our Google Shopping Policies, including our requirements for pricing and payments and adult content.

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