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Language and currency requirements for product data and landing pages

To advertise your products on Google Shopping, first submit your product data to Google Merchant Center.

This article explains the language and currency requirements that your product data will need to meet in order for you to advertise on Google Shopping. You can find information about how to create and submit product data by viewing the data feeds overview.

Requirements by country

To include your products in Google Shopping, they must meet the currency and language requirements below.

Depending on your target country, your may also need to submit tax and shipping.

Australia

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in Australian dollars (AUD)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than AUD. Learn about currency conversion.

Austria

  • Products must be listed in German
  • Product landing pages must be in German
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

Belgium

  • Products must be listed in French or Dutch
  • Product landing pages must be in the same language as the products in the feed. For example, if you list your products in French, you must link to landing pages in French
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

Brazil

  • Products must be listed in Portuguese
  • Product landing pages must be in Portuguese
  • Product prices must be listed in Brazilian Reals (BRL)

Canada

  • Products must be listed in English or French
  • Product landing pages must be in the same language as the products in the feed. For example, if you list your products in French, you must link to landing pages in French
  • Product prices must be listed in Canadian dollars (CAD)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than CAD. Learn about currency conversion.

Czech Republic

  • Products must be listed in Czech
  • Product landing pages must be in Czech
  • Product prices must be listed in Czech crowns (CZK)

Denmark

  • Products must be listed in Danish
  • Product landing pages must be in Danish
  • Product prices must be listed in Danish krone (DKK)

France

  • Products must be listed in French
  • Product landing pages must be in French
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

Germany

  • Products must be listed in German
  • Product landing pages must be in German
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

India

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in Indian Rupees (INR)

Ireland

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

Italy

  • Products must be listed in Italian
  • Product landing pages must be in Italian
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

Japan

  • Products must be listed in Japanese
  • Product landing pages must be in Japanese
  • Product prices must be listed in Yen (JPY)

Mexico

  • Products must be listed in Spanish
  • Product landing pages must be in Spanish
  • Product prices must be listed in Mexican pesos (MXN)

Netherlands

  • Products must be listed in Dutch
  • Product landing pages must be in Dutch
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

New Zealand

Norway

  • Products must be listed in Norwegian
  • Product landing pages must be in Norwegian
  • Product prices must be listed in Norwegian krone (NOK)

Poland

  • Products must be listed in Polish
  • Product landing pages must be in Polish
  • Product prices must be listed in Polish złoty (PLN)

Russia

  • Products must be listed in Russian
  • Product landing pages must be in Russian
  • Product prices must be listed in Russian rubles (RUB)

Singapore

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in Singapore Dollars (SGD)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than SGD. Learn about currency conversion.
  • This is beta target country. Learn more about beta target countries.

South Africa

Spain

  • Products must be listed in Spanish
  • Product landing pages must be in Spanish
  • Product prices must be listed in Euros (EUR)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than EUR. Learn about currency conversion.

Sweden

  • Products must be listed in Swedish
  • Product landing pages must be in Swedish
  • Product prices must be listed in Swedish krona (SEK)

Switzerland

  • Products can be listed in English, German, French, and/or Italian
  • Product landing pages must be in the same language as the products in the feed. For example, if you list your products in German, you must link to landing pages in German
  • Product prices must be listed in Swiss Francs (CHF)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than CHF. Learn about currency conversion.

Turkey

  • Products must be listed in Turkish
  • Product landing pages must be in Turkish
  • Product prices must be listed in Turkish lira (TRY)

United Kingdom

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in pounds sterling (GBP)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than USD. Learn about currency conversion.

United States

  • Products must be listed in English
  • Product landing pages must be in English
  • Product prices must be listed in US dollars (USD)
    • Currency conversion supported: You might be able to use currency conversion to target this country using a different currency than CHF. Learn about currency conversion.

Requirements for submitting products to other countries

To submit products to a country other than the one you're located in:

  • Meet the above requirements
  • Ensure your items are relevant to or can be shipped to users in that country
  • When registering your feed, select the appropriate target country
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