When you submit your product data to Google Merchant Center, you'll need to use a currency that's supported for your target country. You’ll also want to consider which language you’re using for your feed. You may upload and show your products in any supported language and show products in any country in which Shopping ads and free product listings are available.
You can target a specific language group within a country, even if that language isn’t one of the country’s major languages. Keep in mind, though, that not all languages will result in high traffic for all countries.
This article explains the language and currency requirements that your product data and landing pages will need to meet for both your home country and internationally in order for you to display products in Shopping ads and free listings.
Show products in your home country
If you show products in your home country, you need to comply with the requirements for that country. You can use the table below to see which currencies are available per country. You may upload a feed in any supported language.
Note: Some countries support targeting in multiple languages. In these countries, the products may serve in any of the supported languages to be more relevant to customers.
Show products across borders
If you show products in a country different than your home country, there are three possible scenarios for language and currency.
Target country currency, local language
Target country currency, supported language
Currency not native to the target country, local or supported language
Supported languages and countries
You may upload a feed in any language that is supported for Shopping ads and free listings, and use that feed to show products to any country in which Shopping ads and free listings are available. Keep in mind that you may want to target specific language groups within a certain country. For example, if you have a French feed and learn there are many French speakers in another country that you already target, you might also add that country as a target country for your French feed. Not all languages will result in high traffic for all countries.
Also keep in mind that your product landing pages should be in the same language as your product data. For example, if you list your product data in French, you should link to landing pages in French.
When key elements (title, description and variant information) do not match your product data language, your products might have limited performance since the information provided will not match a user’s search terms and expectations in a given language. If the majority of your product data does not match the feed language your products may be disapproved.
Elements of the landing page and checkout process that enable the user to navigate and make an informed purchase decision must be in the same language as your feed language.
Learn more about Landing page and Checkout requirements.
Shopping ads and free listings are supported in the following languages and countries:
Languages: Arabic, Brazilian Portuguese, Chinese*, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Modern Greek, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
*Google will deduce the script as Simplified or Traditional, which will impact traffic to your products.
Supported countries and currencies
| Target country | Supported currencies (other currencies may be supported using currency conversion) |
|---|---|
| Algeria** | Algerian Dinar (DZD) |
| Angola** | Angola Kwanza (AOA) |
| Argentina † | Argentinian Peso (ARS) |
| Australia † | Australian Dollar (AUD) |
| Austria † | Euro (EUR) |
| Bahrain | Bahraini Dinar (BHD) |
| Bangladesh** | Bangladeshi Taka (BDT) |
| Belarus | Belarusian Ruble (BYN) |
| Belgium † | Euro (EUR) |
| Brazil † | Brazilian Real (BRL) |
| Cambodia** | Cambodian Riel (KHR) |
| Cameroon** | Central African CFA franc (XAF) |
| Canada † | Canadian Dollar (CAD) |
| Chile † | Chilean Peso (CLP) |
| Colombia † | Colombian Peso (COP) |
| Costa Rica** | Costa Rican Colon (CRC) |
| Cote d'Ivoire** | West African CFA franc (XOF) |
| Czechia † | Czech Koruna (CZK) |
| Denmark † | Danish Krone (DKK) |
| Dominican Republic** | Dominican Peso (DOP) |
| Ecuador | US Dollar (USD) |
| Egypt | Egyptian Pound (EGP) |
| El Salvador** | US Dollar (USD) |
| Ethiopia** | Ethiopian Birr (ETB) |
| Finland † | Euro (EUR) |
| France †**** | Euro (EUR) |
| Georgia | Georgian Lari (GEL) |
| Germany † | Euro (EUR) |
| Ghana** | Ghanaian Cedi (GHS) |
| Greece † | Euro (EUR) |
| Guatemala** | Guatemalan Quetzal (GTQ) |
| Hong Kong † | Hong Kong Dollar (HKD) |
| Hungary † | Hungarian Forint (HUF) |
| India † | Indian Rupee (INR) |
| Indonesia † | Indonesian Rupiah (IDR) |
| Ireland † | Euro (EUR) |
| Israel † | Israeli New Shekel (ILS) |
| Italy † | Euro (EUR) |
| Japan † | Japanese Yen (JPY) |
| Jordan | Jordanian Dinar (JOD) |
| Kazakhstan | Kazakhstani Tenge (KZT) |
| Kenya** | Kenyan Shilling (KES) |
| Kuwait | Kuwaiti Dinar (KWD) |
| Lebanon | Lebanese Pound (LBP) |
| Madagascar** | Madagascar Ariary (MGA) |
| Malaysia † | Malaysia Ringgit (MYR) |
| Mauritius** | Mauritian Rupee (MUR) |
| Mexico † | Mexican Peso (MXN) |
| Morocco** | Moroccan Dirham (MAD) |
| Mozambique** | Mozambican Metical (MZN) |
| Myanmar (Burma)** | Burmese Kyat (MMK) |
| Nepal** | Nepalese Rupee (NPR) |
| Netherlands † | Euro (EUR) |
| New Zealand † | New Zealand Dollar (NZD) |
| Nicaragua** | Nicaraguan Cordoba (NIO) |
| Nigeria** | Nigerian Naira (NGN) |
| Norway † | Norwegian Krone (NOK) |
| Oman | Omani Rial (OMR) |
| Pakistan** | Pakistani Rupee (PKR) |
| Panama** | Panamanian Balboa (PAB) |
| Paraguay | Paraguay Guarani (PYG) |
| Peru | Peruvian Sol (PEN) |
| Philippines † | Philippine Peso (PHP) |
| Poland † | Poland Złoty (PLN) |
| Portugal † | Euro (EUR) |
| Puerto Rico** | US Dollar (USD) |
| Romania † | Romanian Leu (RON) |
| Russia † | Russian Ruble (RUB) |
| Saudi Arabia †** | Saudi Riyal (SAR) |
| Senegal** | West African CFA franc (XOF) |
| Singapore † | Singapore Dollar (SGD) |
| Slovakia † | Euro (EUR) |
| South Africa † | South African Rand (ZAR) |
| South Korea †*** | South Korean Won (KRW) |
| Spain † | Euro (EUR) |
| Sri Lanka** | Sri Lankan Rupee (LKR) |
| Sweden † | Swedish Krona (SEK) |
| Switzerland † | Swiss Franc (CHF) |
| Taiwan † | New Taiwan Dollar (TWD) |
| Tanzania** | Tanzanian Shilling (TZS) |
| Thailand †** | Thai Baht (THB) |
| Tunisia** | Tunisian Dinar (TND) |
| Turkey † | Turkish Lira (TRY) |
| Uganda** | Ugandan Shilling (UGX) |
| Ukraine †** | Ukrainian Hryvnia (UAH) |
| United Arab Emirates † | United Arab Emirates Dirham (AED) |
| United Kingdom † | British Pound (GBP) |
| United States † | US Dollar (USD) |
| Uruguay | Uruguayan Peso (UYU) |
| Uzbekistan | Uzbekistani Som (UZS) |
| Venezuela** | Venezuelan Bolivar (VES) |
| Vietnam †** | Vietnamese Dong (VND) |
| Zambia** | Zambian Kwacha (ZMW) |
| Zimbabwe** | US Dollar (USD) |
† The Shopping tab is available to users in this country.
**This is a beta target country.
***If you want to show products to people in this location, you must have a business registration number (BRN) applied to your account.
****Shopping for France is only available in the metropole and not in French overseas territories.