Common issues with data sources for dynamic remarketing

If your dynamic remarketing ads are not showing, start by checking for the following issues with your data source:

1. Your data source has not been fully processed and is still under review

• On the first upload a data source can take up to 3 business days to process.

2. Your Merchant Center and Google Ads accounts are not linked

• In order to run dynamic remarketing, a given campaign has to be linked to a Merchant Center account.
  • Check the Settings of the Google Ads campaign.
  • If you see an active Merchant Center account ID then there is a linked account. Otherwise, there is no linked account.
  • To link an account, please review the following article.

3. Merchant Center has been declared as containing adult-oriented products in the Merchant Center Settings

• If any of your products or your website as a whole is considered adult it cannot be used in dynamic remarketing campaigns. You are responsible for indicating that your website is considered adult or contains adult content. To indicate that your website is considered adult or contains adult content, complete the following steps:
  • In your Merchant Center account, select Business info .
  • Under the “Details” tab, click Edit business details.
  • Select the “Adult content “ check box. This option indicates that your website primarily contains adult-oriented content (for example, erotic lingerie) as defined by Google's policy. Learn more about Google’s adult-oriented content policy.
  • Click Save.
• If you have adult items that you need to exclude from your dynamic remarketing campaign, use the excluded destination[excluded_destination] attribute to remove an item from the Display Ads destination. Learn more about using the excluded destination[excluded_destination] attribute for dynamic remarketing.

4. Your data source is blank

• If you'd like to review the content of your uploaded product data source, you can do so by clicking Data sources in the Settings & tools icon  and selecting the name of your data source. The resulting page provides the source details.

Still experiencing issues with your sources? Visit the data source troubleshooting article for more steps.