About brand profile on Google Search

Your brand profile will showcase product pictures, brand imagery, and business information.

• Visual ways to showcase your brand: You can display your business information, shipping policies, latest products, and attractive deals with readily available discount codes.
• Improved shopper interactions: Shoppers can view key details like your business information, promotions, shipping policies, and videos.

Note: Brand profile will be rolling out to e-commerce retailers over the coming months. Next year, you'll have the option to claim and manage your brand profile.

How it works

The information displayed on the brand profile is sourced from your website, Google Merchant Center account, third-party licensed data, and publicly available sources. This information is used to create an accurate, informative, and engaging profile. Learn more about How Google sources and uses information in the brand profile.

The information on the profile is currently automatically updated. Some information such as promotions, products, and shipping details, return policies, and social media links can be updated in Google Merchant Center.

Note: Currently, the “trending products” feature is only available in some countries. We plan to roll out this feature globally in the upcoming year.

Next year, you'll have the option to claim and manage your brand profile.

Today, if you see something which you think should be changed on a brand profile, you can submit feedback by following these steps:

• Go to the three-dot menu , then click Send feedback.
• Alternatively, you can click Feedback at the bottom of the brand profile on the right hand side.

Related links

• Get started with promotions
• Add products
• What delivery information do I need to provide?
• Set up your return policies for Shopping ads and free listings
• I want to add my social profile to Merchant Center (US only)