To provide users with the most complete and up-to-date information about businesses, Google displays merchant profiles on Google Search.
Information in merchant profiles is compiled from a variety of sources:
- Google Merchant Center, such as promotions added by the business. Learn more About promotions on Merchant Center.
- Publicly available information, such as crawled web content (for example, information from a business’ official website, content summarized from merchant websites)
- Licensed data from third parties
- Users who contribute factual information
As a user, you can provide feedback on the knowledge panel. If you believe that a merchant profile is inaccurate or should be removed, you can suggest an edit or flag it for removal.
Google utilizes schema.org markup on the merchant's website to gather publicly available information. As a merchant, to ensure the accuracy of your business information in the knowledge panel, verify and update your website's schema.org markup as needed. You can also edit your promotions in the Merchant Center.
If you believe that a merchant profile should be removed under European data protection law, read about European privacy requests. If you believe it should be removed for any other legal reason, submit a legal request. For further information about how Google processes personal data in the context of merchant profiles, check Google's Privacy Policy.
Content is automatically extracted and frequently updated from publicly available online sources to ensure accuracy.