In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

How Google sources and uses information in the merchant knowledge panel

To provide users with the most complete and up-to-date information about businesses, Google displays merchant listings on Google Search.

Information in merchant listings is compiled from a variety of sources:

  • Google Merchant Center, such as promotions added by the business. Learn more about promotions on Merchant Center
  • Publicly available information, such as crawled web content (for example, information from a business’ official website, content summarized from merchant websites)
  • Licensed data from third parties
  • Users who contribute factual information

As a user, you can provide feedback on the knowledge panel. If you believe that a merchant listing is inaccurate or should be removed, you can suggest an edit or flag it for removal. As a merchant you can edit some of your business information in Merchant Center. If you believe that a merchant listing should be removed under European data protection law, read about European privacy requests. If you believe it should be removed for any other legal reason, submit a legal request. For further information about how Google processes personal data in the context of merchant listings, check Google's Privacy Policy.

Content is automatically extracted and frequently updated from publicly available online sources to ensure accuracy.

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