To give users the most complete and up-to-date information about businesses, Google displays brand profiles on Google Search.
Information shown on brand profiles comes from several sources:
- Directly from the business: Things like promotions, products, and shipping details that the business adds to their Google Merchant Center account.
- Publicly available information: This information includes details from the business’ official website and other websites, such as Wikipedia, that mention the business. Names, images, and videos are some common examples.
- Licensed data: Information Google gets from third parties, such as store ratings and trust scores.
- User contributions: Factual information suggested by users.
- AI-generated descriptions: In some cases, AI may use the business' website to create a summary.
How to make sure your business’ info is correct
- For businesses:
- Double-check that the promotions, products, and shipping and return info in your Merchant Center account are accurate.
Note: Currently, the “trending products” feature is only available in some countries. We plan to roll out this feature globally in the upcoming year.
- Google uses schema.org markup on the business’ website to gather publicly available information. To ensure the accuracy of your business information, verify and update the business website's schema.org markup as needed. Learn more about attributes and schema.org annotations in Merchant Center.
- Learn more About brand profile on Google Search.
- Double-check that the promotions, products, and shipping and return info in your Merchant Center account are accurate.
- For anyone: If you find something wrong on a brand profile, you can submit feedback.
Other important points
- Google automatically collects information from public websites and updates profiles often to keep information accurate.
- If you think a brand profile should be removed under the European data protection law, read about European privacy requests.
- For other legal reasons for removal, submit a legal request.
- To learn more about how Google handles personal data on brand profiles, check out Google's Privacy Policy.