Add stores to Business Manager

Manage your stores

When you add your store to Business Manager, your store’s Business Profile is connected to your Business Manager and Merchant Center. You can remove a store at any time.

Edit store information

After you've linked Merchant Center and Google Ads accounts, you can edit information about your local stores from Merchant Center.

Data sharing

When you connect your Business Profile to Business Manager, some of the app's data is shared with Business Manager and other apps connected to Business Manager.

Data shared from Business Manager

• The name and ID of your Business Manager profile.
• Product titles, descriptions, and images that show on Google Search and Maps.

Data shared from Business Profile

• The name and address of your store’s Business Profile.
• Performance metrics like calls, messages, asks for directions, and clicks on your website. Learn about your store’s Business Profile performance metrics.

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