Connect your Merchant Center with different Google services to power your marketing campaigns, increase your reach, track conversion, and smoothly share product data between your Merchant Center and other relevant Google applications.
On this page
View the “Apps and services” page
You can connect your Merchant Center account with other Google services from the “Apps and services” page following these steps:
In your Merchant Center, click Tools and settings icon
.
Select Apps and services.
Types of accounts you can link with Merchant Center
Google Ads account
Connecting your Google Ads account to your Merchant Center helps you get new customers and sales. It allows you to create ad campaigns to promote products listed in your Merchant Center account.
You can create or link to a Google Ads account from the “Ad campaigns” section in Merchant Center, or when you’re creating your first campaign in Merchant Center. After you’ve linked the accounts, you'll be able to create campaigns such as local inventory ads, dynamic remarketing, and more.
Ensure that you have administrator access in Merchant Center and Google Ads account to initiate or approve an account linking request.
Benefits
- Create ad campaigns in Merchant Center
- Run local inventory ads, Shopping campaigns, and remarketing campaigns for products listed in feed.
Learn how to Link a Google Ads account to Merchant Center.
Google Business Profile
Link your Google Business Profile with your Merchant Center account or a sub-account that hosts local feeds to show your local products in ads or free listings. By linking the Business Profile to your Merchant Center account, administrators in your Merchant Center can view and manage the Business Profile information.
You can add multiple stores to the same Merchant Center account, but you can’t add and manage the same store to multiple Merchant Centers.
Benefits
- Show your local products in ads or free listings
- Manage Business Profile information through your Merchant Center
- Add and manage multiple stores to a single Merchant Center
Learn how to add stores to Merchant Center.
Google Analytics
Linking your Google Analytics property to your Merchant Center account allows you to send conversion details from Google Analytics to Merchant Center, enabling access specific reporting or insights in Merchant Center.
To create and link a Google Analytics to your Merchant Center, you need to have editor access to your Google Analytics property and admin access to the Merchant center account.
Benefits
- Access conversion data in Merchant Center
- Access reporting or insights from Merchant Center
- Sync product titles, descriptions and images that show on Google Search and Maps
Learn how to Link your Merchant Center account and Google Analytics property.
Google Manufacturer Center
Link your Manufacturer Center account with Merchant Center to sync and show up-to-date product data and to expand your brand reach on Google.
After you link both the accounts, products data of verified brands in your Manufacturer Center are synced with your Merchant Center on a daily basis. You can sync multiple feeds from Merchant Center to your Manufacturer Center in a unique feed.
Supplemental feeds and feed rules present in Merchant Center are also applied to synced products in Manufacturer Center.
Benefits
- Streamline feed creation and analytics
- Expand your brand reach
Display & Video 360
Link your Merchant Center account to your account in Display & Video 360, before you can create dynamic creatives powered by Google Merchant Center. After you've linked your Merchant Center account, all of the information in your product data feed will be accessible in Display & Video 360 for creating product-level dynamic remarketing creatives. Your product data will be read-only in Display & Video 360, so you’ll continue to make updates to this data directly in Merchant Center.
Benefits
- Track activities and build audiences
- Build and manage creatives
- Find inventory and manage deals
Learn how to link your Merchant Center account with Display & Video 360.