Set up your return policies (for Shopify users)

This article explains how to set up your return policy in your Shopify admin and in Merchant Center. Adding your return policy in both locations helps ensure that Google accurately represents your policies in search results and Shopping ads.

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On this page

• Benefits
• How to set up a return policy
• How to add an exception policy

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Benefits

• Customer confidence: Return policies are a key deciding factor for shoppers. Shoppers are more likely to make purchases when they know that they can return items if they are not satisfied. Providing offers like free returns, 30-day returns, 90-day returns or a lifetime guarantee can help foster customer loyalty, generate positive reviews and improve brand reputation.
• Stand apart from your competition: Displaying your return policies on your ads and product listings using annotations may help attract more customers. Plus, having a clear return policy increases the likelihood of obtaining a 'Top Quality Store' badge. Learn more About Top Quality Stores.

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How to set up a return policy

Step 1 of 2: Add a return policy in Shopify

Set up return rules in your Shopify admin page and create a written return and refund policy. Learn how to set up your return rules and return policy in Shopify.

Step 2 of 2: Add a return policy in Merchant Center

Follow the steps below to set up return rules in your Merchant Center account. Return policies can be associated with all products, with specific groups of products or even with a single product.

In your Merchant Center, select Delivery and returns from the left navigation menu.

Click the Return policies tab.

Click the + Add return policy button.

Complete the information in the 'Add a return policy' flow, then click Save.

• You can offer free returns by selecting No cost for the 'Restocking fee' section.

Note: When setting up your return policy, you may view suggestions. These suggestions have been customised for you based on information collected from your website, and are designed to provide for an optimal user experience. You can accept them, partially accept them, or disregard them and start from the beginning. Either way, you can review your return policy before saving, or edit it at any time.

Learn more about setting up your return policies for Shopping ads and free listings.

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Add an exception policy for specific products or dates

After you create a return policy in Merchant Center, you can create seasonal exceptions for it. For example, you can offer an extended return window during a specific date range or mark certain items as 'final sale' during the festive shopping season.

Follow the steps below to set an exception:

In your Merchant Center, select Delivery and returns from the left navigation menu.

Click the Return policies tab.

Select the return policy that you'd like to set an exception for, then click the plus icon under 'Actions'.

Complete the information in the 'Add an exception' flow, then click Save.

Learn more about adding an exception policy.

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Related link

• Set up your return policies for Shopping ads and free listings