If you’re looking for information about setting up your return policies (for Shopify users) in the classic Merchant Center experience, click here.
Return policy determines when customers are eligible to initiate return requests and how return fees are applied to your store. To allow customers to request returns, you need to turn on self-serve returns in your Shopify admin page.
On this page
Benefits
- Customer Confidence: Having clear return policies can increase customer confidence in your store. Shoppers are more likely to make purchases when they know they can return items if they are not satisfied. This enhances the overall shopping experience and increases the likelihood of obtaining a “Top Quality Store” badge.
- Boost product performance: Return policy is a key factor for potential buyers who are making a purchasing decision, and displaying your return policies on your ads and products listings using annotations may help improve the overall performance of your products.
- Stand apart from your competition: Attract more shoppers and build trust by showcasing free and extended return policies.
Instructions to set up return policies
Free returns can be enabled by updating your return policies to include specific information regarding return cost and return window. You can update your return policy directly in Shopify or in your Merchant center account.
Step 1 of 2: Add a return policy in Shopify
You can either set up return policies in your shopify admin page or create a written return refund policy. Learn how to set up your return rules and return policy in Shopify.
Step 2 of 2: Share your return policies with Google
Alternatively, you can set up returns by creating return policies in your Merchant Center account. Return policies can be associated with all products, with specific groups of products, or even a single product by using the return policy label [return_policy_label] attribute in your product feed.
Steps to set up return rules in Merchant center
In your Merchant Center account, from the Page menu, click Delivery and returns.
Click the Return policies tab.
Click + Add return policy.
Return policies can also be added on the 'Return policies' tab under 'Delivery and returns' or via feeds, or via the Content API.
Learn how to Set up your return policies for Shopping ads and free listings.
Best practices
- Return policies are a key deciding factor for shoppers. Businesses with a return policy typically see a 3% increase in average order size and conversion value. Offer free returns, free exchanges and longer return windows that can help customers choose your products over others.
- Providing offers like 30 day returns, 90 day returns or Lifetime guarantee can benefit businesses by boosting customer confidence, increasing sales, fostering loyalty, reducing returns, generating positive reviews, and improving brand reputation.
- Sharing your return cost and offering free returns attracts more potential customers.
- You can create a seasonal override with your specific date ranges to offer an extended return window during the holidays.
- Indicate return policy exceptions (such as final sales and perishables) by creating an exception policy.