Vehicle fulfilment [vehicle_fulfillment]

The vehicle fulfilment [vehicle_fulfillment] attribute is used to detail the method by which the vehicle will be delivered to the customer. This group attribute is used with the shop code [store_code] sub-attribute for in-store and deliver-to-shop fulfilment. Shop code [store_code] isn't required for online offers.

The vehicle fulfilment [vehicle_fulfillment] attribute can be repeated up to three times for each offer, allowing dealers to specify an option for each fulfilment type.

In this article

• When to use
• Format
• Minimum requirements
• Examples

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When to use

Required for each offer that has an option for a delivery through vehicle fulfilment.

This attribute uses the following supported values:

• In store [in_store]
  • This value is for vehicles online that are currently available in a shop. In-store [in_store] value requires a list of one or more shop code values.
• Deliver to shop [ship_to_store]
  • This value is for vehicles online that are available to be delivered to a customer's local dealership for pick-up. Deliver-to-shop [ship_to_store] value requires a list of one or more shop code values.
• Online [online]
  • This value is for vehicles available online to be delivered to the customer's address.

Format

Follow these formatting guidelines to make sure that Google understands the data that you submit.

Learn when and how to submit your product data in English.

Type	Unicode characters (recommended: ASCII only)
Repeated field	Yes, up to three times, once per option type.

File format	Example value
Type	Unicode characters (recommended: ASCII only)
Character limit	For shop codes, 64. For vehicle fulfilment, either in store or deliver to shop, up to 500 shop codes are supported, delimited by a colon ( : ).
Text/tab-delimited	in_store:1111
XML (feeds)	<g:vehicle_fulfillment>   <g:option>in_store</g:option>   <g:store_code>1111</g:store_code> </g:vehicle_fulfillment>

To format your data for Content API, go to the Vehicle ads Content API guidelines.

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products.

Minimum requirements

This is the requirement that you must meet to show your product in Merchant Center. If you don't follow this requirement, we'll disapprove your product and notify you in your Merchant Center account.

• If the method for vehicle fulfilment is either in-store or deliver to shop, then the shop code [store_code] sub-attribute must also be submitted along with one or more appropriate shop code values.

• If you are specifying more than one shop code value, then repeat :store_code in the header for each shop code, up to the specified maximum.

Note: When using fewer shop codes, the trailing ':' is still required for each shop code mentioned in the header.

Examples

Submitting the vehicle_fulfillment group attribute

Group attribute	vehicle_fulfillment
Accepted values	in_store ship_to_store online
Sub-attributes	option store_code

Text feeds

Format the group attribute name using vehicle_fulfillment, then adding in parentheses one of the supported fulfilment values followed by store_code (as needed). The store_code sub-attribute needs to be repeated for each shop code value that you want to submit, separated by a colon ( : ).

Example: In-store fulfilment

If the store_code sub-attribute is repeated in the group attribute name, but only one shop code value is submitted, the entry will still be accepted since there's only one colon in the value.

When a colon (:) doesn't indicate a separate sub-attribute value, the value should be surrounded by quotes (").

Name	vehicle_fulfillment(option:store_code:store_code)
Values	in_store:1111:2222 in_store:1111 in_store:1111:"2222:2"

Example: Online fulfilment

The shop_code sub-attribute isn't required for online offers.

Name	vehicle_fulfillment(option)
Value	online

Example 3: Hybrid offer

A hybrid offer combines both of the above examples as separate columns in the data.

{other feed cols}	vehicle_fulfillment(option)	vehicle_fulfillment (option:store_code:store_code)
…	online	in_store:1111:2222

Google Sheets

Format the group attribute name the same way as with text feeds. When a colon (:) isn't used to separate sub-attribute values, it should be submitted with a preceding backslash (\).

Name	vehicle_fulfillment(option:store_code:store_code)
Values	in_store:1111:2222 in_store:1111 in_store:1111:2222\:2

XML feeds

Include the store_code sub-attribute as needed. To specify different fulfilment options, submit multiple vehicle_fulfillment attributes and include the store_code sub-attribute.

Example

<g:vehicle_fulfillment>
<g:option>online</g:option>
</g:vehicle_fulfillment>
<g:vehicle_fulfillment>
<g:option>in_store</g:option>
<g:store_code>1111</g:store_code>
<g:store_code>2222</g:store_code>
</g:vehicle_fulfillment>