In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Manage promotions on the Chrome New Tab page and address bar

A custom icon for Merchant Center Next articles
If you’re looking for information about managing promotions on the Chrome address bar and New Tab page in the classic Merchant Center experience, click here.

Certain promotions can be shown to shoppers while they use the Chrome desktop browser. Promotions in Chrome can be shown in two locations:

  • On the Chrome New Tab page, as part of a new experience showing recent activity across the web. This will help to bring users back to your site to finish a purchase.
  • In the Chrome address bar, while a shopper is browsing your website. This helps shoppers easily locate the best deals on your website.

Note: This feature is rolling out gradually and promotions visibility may vary.


To be eligible to show on the Chrome desktop browser, promotions must:

  • Be targeted to show organically in the US 
  • Be percent off or money off 
  • Have a coupon code that can be applied without additional conditions and requirements 

If a promotion is eligible, it automatically appears on the Chrome address bar and the Chrome New Tab page.

How to opt out

If you don’t want any promotions from your Merchant Center account to show in the Chrome address bar or the New Tab page, you can opt out using this form. Google will process the request within 5 business days. The user requesting an opt-out must be an administrator of the Merchant Center account, or else the request can’t be processed.

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