Google's new virtual try-on tool lets you view how clothes look on real people of different sizes and shapes. Users select one of 40 models, from XXS to XXXL, and Google can accurately show how a piece of clothing drapes, clings, stretches, and even shows the wrinkles and shadows. Google hopes to help consumers visualize how certain items will look on models that best resonate with them, and make informed choices that will increase their buying confidence and ideally reduce returns for brands.
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All brands with a shopping feed and high quality imagery are automatically opted into Apparel Try-On. Ensure your imagery meets the below requirements:
- Add high resolution images that are at least 512 x 512 pixels, but ideally 1024 pixels or higher.
- The image should feature one garment on one front-facing model or mannequin in a simple pose.
To increase the probability of enabling try on for your products, follow these best practices for your product images:
- The image should contain only the listed garment
- The image should show the entire garment
- Garment must be on a model or mannequin, don’t lay flat
- Models should be facing directly forward with arms down to the side
- Garment details should not be covered by hands, handbags, or accessories
- Sleeves should be rolled down
- Hoodies should have the hood down
- Zippers should be closed
- Tops should be untucked
What if I don’t view this feature for my brand on Search?
What if my brand doesn’t sell products in XXS - XXXL?