Notification

In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Link template [link_template]

A custom icon for Merchant Center Classic and Merchant Center Next.

The link template [link_template] attribute is for the link to a storefront. If your account is activated for the merchant-hosted local storefront (full) feature or vehicle ads, when customers click your local ad or free local listing, they’re sent to a landing page on your website for the product. The URL for this landing page should be set with the link for the merchant-hosted local storefront [link_template] attribute.

When to use

Required Required for all products.

Format

Type URL. (Must start with 'http://' or 'https://'.)
Text (TSV) http://example.com/123?store={store_code}
XML <g:link_template>http://example.com/123?store={store_code}</g:link_template>

Minimum requirements

You must meet these requirements to show your product in Merchant Center. If you don't follow these requirements, your product is disapproved. If your product isn’t approved, you receive a notification in the Diagnostics page in your Merchant Center account.

Best practice

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