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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Announcement: A new, simplified Merchant Center

August 2023

At Google Marketing Live 2023, we introduced Merchant Center Next - a simpler way for retailers of all sizes to more easily show their business and products to consumers, all across Google.

Onboarding on Merchant Center Next is easier, with simplified flow for website verification through additional methods such as verifying by email. You will be able to use our simplified experience to automatically connect product information from their website. Merchant Center Next will give you control over how your products appear on Google, without the hassle of manually uploading a feed. You’ll also have insights on top-selling products and brands on Google, and guidance on performance improvements.

Merchant Center Next has already started rolling out for new users. Over time, more and more sign-ups to Merchant Center will be introduced to Merchant Center Next and users with accounts in the classic Merchant Center invited to update their experience to Merchant Center Next, with plans to complete the global rollout in 2024 Merchants will be notified when the new experience is ready for them.

You can learn more about Merchant Center Next in this blog post.

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