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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Excluded brands [brand_exclusion]

A custom icon for Merchant Center Classic and Merchant Center Next.

Use the excluded brands [brand_exclusion] attribute to exclude products from a promotion based on their brand [brand].

When to use

If you create a promotion that only applies to specific brands, use a product filter in your promotion feed.

To enable this option, the products eligible for promotion [product_applicability] attribute must be set to specific_products. Learn more about product filters.

Format

Type

String
Limits 50 characters. This attribute is case-sensitive.
Repeated field Yes, up to 10 times. Separate each brand listed with a comma.
File format Example value
Text feeds ACME products
XML feeds <g:id>ACME products</g:id>

To format your data for Content API, refer to the Content API for Shopping resource.

Minimum requirements

These are the requirements that you need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

  • The attribute value must match the product feed.
  • Brands are space- and case-sensitive and must match the exact spelling in your products feed.
  • Do not set this attribute if there are any eligible items within the brands. If that's the case, you will need to manually map the promotion ID [promotion_id] to the eligible items in your products feed, or use the product ID for promotion [item_id] attribute to map the eligible items in your promotions feed (for up to 20 items).

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