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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Product ID for promotion [item_id]

A custom icon for Merchant Center Classic and Merchant Center Next.

You may specify which products are eligible for a promotion using the product ID for promotion [item_id] attribute.

When to use

Optional Optional for each product.

Note that this attribute, which is one of the product filters you may use to specify which products are eligible for a promotion, must match the ID [id] attribute. Learn more about product filters.

Format

Type Unicode characters (Recommended: ASCII only): alphanumeric, underscores, and dashes
Limits 1–50 characters
Repeated field Yes. Limited to 1,000 in XML/CSV.
File format Example value
Text feeds tddy123uk
XML feeds <g:id>tddy123uk</g:id>

To format your data for Content API, refer to the Content API for Shopping resource.

Minimum requirements

These are the requirements you need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

  • The product ID for promotion [item_id] attribute must match the ID [id] attribute.
  • The products eligible for promotion [product_applicability] attribute must be set to specific_products.

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