Use the Google product category exclusion [google_product_category_exclusion] attribute to exclude from your promotion all items in your feed that belong to a specific Google product category.
When to use
Optional for all promotions.
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
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Type |
Unicode characters (Recommended: ASCII only) |
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Repeated field |
Yes |
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File format |
Example entry |
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Text feeds |
or
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XML feeds |
or
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To format your data for Content API, see the Content API for Shopping resource.
Best practices
These best practices can help you go beyond the basic requirements to optimize your promotion data for performance.
- If your promotion’s product applicability
[product_applicability]attribute is set tospecific_products, setting this Google product category exclusion attribute will exclude all items with the same product category in your products feed from your promotion. - Do not set this attribute if there are any eligible items within the category. If that is the case, you will need to manually map the promotion ID
[promotion_id]to the eligible items in your products feed, or use the product ID for promotion[item_id]attribute (see above) to map the eligible items in your promotions feed (for up to 20 items). For additional mapping details, visit the Choose products for your promotion article in our promotions implementation guide.
Examples
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Promotion data for a sale that marks 30% off of everything, except clothing and accessories |
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Attribute |
Value |
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Promotion ID |
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Promotion title |
Black Friday 30% Off Sale |
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Google product category exclusion |
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