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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

How to fix: Missing link template [link_template]

Add the link template [link_template] attribute to your local products
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One or more of your products is missing the link template [link_template] attribute. When using the merchant-hosted local shop front (full), you must provide a link template [link_template] with the shop code [store_code] ValueTrack attribute to all your local products. You can also add the optional mobile link for merchant-hosted local shop front [mobile_link_template] attribute to deliver a merchant hosted local storefront that is optimised for mobile devices and to track mobile clicks.

Your link template must follow the landing page requirements for merchant-hosted local shop front (full). If you aren't able to provide a link template [link_template] with the shop code [store_code] ValueTrack attribute so that you can direct customers directly to a specific shop, you should change your landing page experience to merchant-hosted local shop front (basic).

Note: If you're already submitting the ads redirect [ads_redirect] attribute in your local products feed, you must include the shop code [store_code] ValueTrack parameter for both the ads redirect [ads_redirect] attribute and the link for merchant-hosted local shop front [link_template] attribute.

Instructions

Step 1: See the affected products

  1. Sign in to your Merchant Center account.
  2. Select Products on the navigation menu, then click Diagnostics.
  3. Click Item issues.
  4. Filter the data by selecting Destination: Local inventory ads.

To download a list (.csv) of all affected products for all issues:

  • Click the download icon Download next to the filter icon Download, beneath the graph and above the list of issues.

To download a list (.csv) of all affected products for a particular issue:

  • Find the issue under the 'Issue' column, then click the download icon Download at the end of the row.

To see a list of up to 50 products with this particular issue:

  • Find the issue under the 'Issue' column, then click View examples in the 'Affected items' column.

Step 2: Update your feed to include the [link_template] attribute with the [store_code] Valuetrack parameter

  1. Filter the downloaded report so that you only see products with:
    “Issue title” = Missing value [link_template]
  2. Update those products data to ensure link template [link_template] and ads redirect [ads_redirect] have a shop code [store_code] ValueTrack parameter.

Step 3: Resubmit your product data

  1. After you've updated your product data, resubmit it using one of these methods:
  2. Next, check that you've fixed the issue by making sure that it's no longer listed on the Diagnostics page.

    Bear in mind: It may take some time for your change to be reflected on the Diagnostics page.

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