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Product Studio

This article is intended for users of the Google & YouTube app on Shopify

Product Studio is a suite of free, AI-powered tools that helps save you time and resources while helping enhance and create high-quality product images. The tools can help you generate scenes, increase image resolution and edit backgrounds. Your new images can help you attract more customers when you scale them across your marketing channels. Learn more about Product Studio for Merchant Center users.

To use Product Studio, you must accept these Terms of Service.

Note: Product Studio is only available for merchants in the US, UK, CA, and AU and is only available for English prompts.

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What to expect

With Google’s AI Principles in mind, Product Studio brings you the benefits of generative AI, helping you easily create unique and tailored product imagery for free and get more value from the images you already have. This can significantly reduce the time and cost of hiring a photographer or renting a studio so you can spend more time growing your business. With more images and enhanced content, your listings may perform better and generate a higher return on investment.

The services may sometimes provide inaccurate or offensive content that doesn’t represent Google’s views.

Note: When you use Product Studio, data such as descriptions, generated images, and times of generation will be stored on the device that you’re using. So if you’re using a shared device, others may be able to access this information. You can clear the data at any time in the View history tab of Product Studio.

How to access Product Studio

Product Studio is only available to merchants using the Google & YouTube app in Shopify or Merchant Center Next. It’s not available for Merchant Center Classic users. For Merchant Center Next users, learn more about Product Studio for Merchant Center Next.

Instructions

  1. In your Shopify account, click on the Google & YouTube app on the left Sales channel menu.
  2. Click Product Studio on the top navigation bar.
  3. When you’re in Product Studio you’ll be able to select the option to generate a scene, remove a background, or increase the resolution of your product images.

Generate scene

Scene generation aims to provide a fast and cost-effective solution for generating high-quality product images that showcase products in natural, lifestyle-like settings. You can generate custom images with the help of AI.

Instructions

  1. In your Google & YouTube app, click Product Studio on the top navigation bar.
  2. Click Get started.
  3. By default you will land in the scene generation tool. Click Select to choose a product from your account or click Upload to add a new image.
  4. Enter a description with the desired look and setting you want your product displayed in.
    • For the best results, be sure to include the product, placement, surroundings, and background you’d like to be generated.
    • Use a template to populate a scene description with just one click. You can find seasonal, holiday, and studio templates under the "Or start with an inspiring theme” section. Select a theme to automatically populate the “Describe the scene” text box and generate a scene for you.
  5. Click Generate scene. It may take a few moments for the image to load.
  6. If you’re satisfied with the image, click Save to online store. If you’d like to generate a new background you can add a new description and click Regenerate scene.
  7. Click Continue. This will be added as a new image. Your existing image will not be overridden.
Note: If there are 70 images on the product, then you will not be able to save a new image and view an error message.

Edit background

Edit background allows you to remove the background of your product image with one click so only your product remains on a white background to help shoppers view your product clearly.

Instructions

  1. In your Google & YouTube app, click Product Studio on the top navigation bar.
  2. Click Get started.
  3. Under “Product Studio” click Edit background.
  4. Click Select to choose a product from your account or click Upload to add a new image.
  5. Click Remove background.
    • You can now enlarge, reduce, download, or revert your changes.
  6. Click Save to online store.
  7. Click Continue. This will be added as a new image. Your existing image will not be overridden.

Increase resolution

This feature quickly increases the quality and size of your product images to make them look crisp.

Instructions

  1. In your Google & YouTube app, click on Product Studio on the top navigation bar.
  2. Click on Get started.
  3. Under “Product Studio” click on Increase resolution.
  4. Click Select to choose a product from your account or click Upload to add a new image.
  5. Click Increase resolution.
    • You can now slide the Before/After toolbar to view the changes.
  6. Click Save to online store.
  7. Click Continue. This will be added as a new image. Your existing image will not be overridden.

Best practices

Use these best practices to help you choose the best product images and write descriptive prompts to optimize your product data and drive results for your business using Product Studio.

Selecting the right product image

  • Product Studio works best when you choose one main product image. Select a starting image that only has one main product. Product Studio doesn’t work well if it can’t easily identify the main product in the starting image.
Do Green check Don't No
This image represents the Product Studio best practice of choosing only one main product image. Product Studio isn't as effective at identifying your main product in your starting image if multiple products are present.
  • Place the product at the center of the image and leave most of the canvas white. If the main product is taking a large portion of the image (such as, very close or touching the edge of the image), use the “reduce” button to make the product smaller. The product should be centered and leave most of the canvas white.
Do Green check Don't No
This image represents the Product Studio best practice of placing your product at the center of the image and leaving most of the canvas white. If the main product takes up a large portion of the image, use the Reduce button to make it smaller.
  • Don’t use images that contain humans using your products. Product Studio doesn't work well with human models at this moment. Use an input image that doesn't show the product on a person.
Do Green check Don't No
This image represents the Product Studio best practice of not including any humans or animals in your main product image. Product Studio is not as effective with human models or pets at this moment.
  • Don’t select product images that involve hands or other props to showcase main products. Use an image that doesn’t have hands or other props.
Do Green check Don't No
This image represents the Product Studio best practice of not using hands or other props to showcase main products. Avoid using images with hands or other props in when using Product Studio.

Writing a good scene description

When describing your scene, consider the following and provide these details within your description to get the best results:
  • The style of image. For example, product photography, illustration, macro photography, etc.
  • The type of product you are adding to the scene. For example, a bottle of cologne.
  • The placement of the product. For example, on a stone platform.
  • The scene around the product. For example, surrounded by white and yellow flower petals.
  • The background. For example, large tropical leaves and foliage in the background.
Example scene description Example result
Product photography of a bottle of cologne sitting on a marble surface. The bottle is surrounded by white and yellow flower petals. The backdrop is large tropical leaves and foliage. This image represents the result of an example prompt in Product Studio.

A studio product photo of a small tube bottle sitting on a gold trim circular marble platform. The platform is in focus, clear, and sharp. There is a peach colored wall and cherry blossom branches in the background. The image is in focus, has an open aperture, high resolution, and in HD 8K. The image displays professional product photography, studio lighting, soft shadows, insanely sharp image, reflective surface and diffused lighting.

 This image represents the results of an example prompt in Product Studio.
A creative product photograph of a scented candle, in a studio setting with a white background. The scented candle is placed on a decorative wood plank and blurred in the background is a pinecone. This image represents the results of an example prompt in Product Studio.

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