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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Product Studio

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Product Studio is a suite of free, AI-powered tools that helps save you time and resources while helping to enhance and create high-quality product images. The tools can help you to generate scenes, increase image resolution and edit backgrounds. Your new images can help you to attract more customers when you scale them across your marketing channels.

Merchant Center Next users can get started now or read below for more information. If you don't yet have a Merchant Center account, you can create one for free. Product Studio is also available via the Google & YouTube app on Shopify. If you're interested in participating in other AI features or staying updated on the latest features, express your interest by completing the form.

An example of a professional quality product image.

Professional quality product images in just a few clicks

To use Product Studio, you must agree to these Terms of Service. The services may sometimes provide inaccurate or offensive content that doesn't represent Google's views.


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Benefits

'80% of surveyed users have already been more efficient or expect to be more efficient by using Product Studio.1'

With Google's AI principles in mind, Product Studio brings you the benefits of generative AI, helping you to easily create unique and tailored product imagery for free and get more value from the images that you already have.

  • Save time, money and resources: Product Studio can help reduce the time and cost of hiring a photographer or renting a studio so that you can spend more time growing your business. With more images and enhanced content, your listings may perform better and generate a higher return on investment.
  • Seamlessly update your images across multiple channels: When you save your new or updated images to Merchant Center, it will automatically appear across a wide range of Google platforms, including search results, Shopping ads, Performance Max (PMax) campaigns and anywhere else that utilises feed data.
  • Refresh your product images for holidays, seasons and sales: Quickly and effortlessly create high-quality promotional images in one click using our inspiring themes to appeal to shoppers throughout the year.

What to expect

Product Studio is only available for merchants in the US, UK, CA and AU, and is only available for English prompts. We continue to make the product better by improving the user experience, output quality, feature set and more.

As this feature is still experimental, it may generate unexpected images and works best with certain products. For example, consumer packaged goods with products front and centre. It currently doesn't work well with human models, hands, walled art and light fixtures. It also doesn't support image creation for regulated goods such as alcohol, drugs, pharmaceuticals, gambling-related products, weapons, tobacco, fireworks, and health and medical devices.


How to access Product Studio

Product Studio is only available in Merchant Center Next or the Google & YouTube app in Shopify. It's not available for Merchant Center Classic users. To access Product Studio in Merchant Center Next, follow the steps below or simply go directly to the Product Studio page. For Shopify users, learn more about Product Studio for Shopify.

Instructions

  1. Go to the Products page in the 'Your business' section in Merchant Center.
  2. Click the Product Studio tab at the top.
  3. Click Get started, then accept the Product Studio Additional Terms of Service by clicking I accept. You'll now be able to select the option to generate a scene, remove a background or increase the resolution of your product images.

Generate scene

Scene generation aims to provide a fast and cost-effective solution for generating high-quality product images that showcase products in natural, lifestyle-like settings. Review the best practices section below to learn more about writing a good scene description and what product images work best with Product Studio.

Instructions

  1. Go to the Products page in the 'Your business' section in Merchant Center.
  2. Click the Product Studio tab at the top.
  3. Click Get started and you will be taken to the Generate scene tab.
    1. Select the product image that you would like to use or upload a new one.
    2. Enter a description of your product.
    3. Describe the scene in which you want your product placed.
      • For the best results, make sure that you include a detailed description of the product, placement, surroundings and background that you'd like to be generated
      • Use a template to populate a scene description with just one click. You can find seasonal, holiday and studio templates under the 'Or start with an inspiring theme' section. Select a theme to automatically populate the 'Describe the scene' text box and generate a scene for you.

  4. Click Generate scene. It may take a few moments for the image to load.
  5. If you're satisfied with the image, click Add to Merchant Center. If you'd like to generate a new background, you can add a new description and click Regenerate scene.
Note: If there are 70 images of a product, you will not be able to save a new image and will find an error message. Also, when submitting lifestyle images, make sure that you follow the guidelines found in the lifestyle image article. Images with backgrounds should not be used for your main product image.

Edit background

Edit background allows you to remove the background of your product image with one click. Only your product will remain on a white background to help shoppers view your product clearly.

Instructions

  1. Go to the Products page in the 'Your business' section in Merchant Center.
  2. Click the Product Studio tab at the top.
  3. Click Edit background in the top navigation bar.
  4. Select the image that you wish to edit or upload a new one, then click Remove background.
    • You can now enlarge, reduce, download or undo your changes.
  5. Click Add to Merchant Center.

Increase resolution

This feature quickly increases the quality and size of your product images to make them look crisp.

Instructions

  1. Go to the Products page in the 'Your business' section in Merchant Center.
  2. Click the Product Studio tab at the top.
  3. Click Increase resolution in the top navigation bar.
  4. Select the image that you wish to edit or upload a new one, then click Increase resolution.
    • You can now slide the before/after toolbar to view the changes.
  5. Then click Add to Merchant Center.

View history

When you use Product Studio, data such as descriptions, generated images and times of generation will be stored on the device that you're using. If you're using a shared device, others may be able to access this information. You can clear the data at any time in the 'View history' tab of Product Studio.

Instructions

  1. Go to the Products page in the 'Your business' section in Merchant Center.
  2. Click the Product Studio tab at the top.
  3. Click View history on the top navigation bar.
  4. From here, you can clear history or copy the description of scenes that you have previously generated.

Best practices

Use these best practices to help you choose the best product images and write detailed descriptions to optimise your product data and drive results for your business using Product Studio.

Selecting the right product image

  • Product Studio works best when you choose one main product image. Select a starting image that only has one main product. Product Studio doesn't work well if it can't easily identify the main product in the starting image.
Do  Green check Don't No
This image represents the Product Studio best practice of choosing only one main product image. Product Studio isn't as effective at identifying your main product in your starting image if multiple products are present.

  • Place the product at the centre of the image and leave most of the canvas white. If the main product is taking up a large portion of the image (such as being very close to or touching the edge of the image), use the 'reduce' button to make the product smaller. The product should be centred and leave most of the canvas white.
Do  Green check Don't No
This image represents the Product Studio best practice of placing your product at the centre of the image and leaving most of the canvas white. If the main product takes up a large portion of the image, use the Reduce button to make it smaller.

  • Don't use images that contain humans using your products. Product Studio doesn't work well with human models at this time. Use an input image that doesn't show the product on a person.
Do  Green check Don't No
This image represents the Product Studio best practice of not including any humans or animals in your main product image. Product Studio is not as effective with human models or pets at this moment.

  • Don't select product images that involve hands or other props to showcase main products. Use an image that doesn't have hands or other props.
Do  Green check Don't No
This image represents the Product Studio best practice of not using hands or other props to showcase main products. Avoid using images with hands or other props when using Product Studio.

Writing a good scene description

When describing your scene, consider the following and provide these details within your description to get the best results:
  • The style of image. For example, product photography, illustration, macro photography, etc.
  • The type of product that you are adding to the scene. For example, a bottle of perfume.
  • The placement of the product. For example, on a stone platform.
  • The scene around the product. For example, surrounded by white and yellow flower petals.
  • The background. For example, large tropical leaves and foliage in the background.
Example scene description Example result
Product photography of a bottle of perfume sitting on a marble surface. The bottle is surrounded by white and yellow flower petals. The backdrop is large tropical leaves and foliage. This image represents the result of an example prompt in Product Studio.

A studio product photo of a small tube bottle sitting on a circular marble platform with a gold trim. The platform is in focus, clear and sharp. There is a peach-coloured wall and cherry blossom branches in the background. The image is in focus, has an open aperture, has a high resolution and is in HD 8K. The image displays professional product photography, studio lighting, soft shadows, an insanely sharp image, a reflective surface and diffused lighting.

This image represents the results of an example prompt in Product Studio.
A creative product photograph of a scented candle in a studio setting with a white background. The scented candle is placed on a decorative wood plank and a pine cone is blurred in the background. This image represents the results of an example prompt in Product Studio.

Stay updated

We'd love to hear from you! If you'd like to request information to be added to this article, submit this form to provide your feedback or to get involved in early access pilots and product discussions submit this form and we'll be in touch if your business is a good fit for an upcoming pilot.

1Google internal data, Global, MSAT survey, Base: total sample (n=149) in US, Mar 2024

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