Products with 3D imagery have 50% more user engagement when compared to products with 2D images. If you are a merchant who owns 3D content, you can display your products in 3D and augmented reality on Google Search through 360-spin.
While many merchants already have 3D models available, we know that creating these assets can be expensive and time consuming, often requiring hundreds of product photos and costly technology. With Google's AI technology, you can now create 360-spins of shoe products using just a handful of still photos.
On this page
Requirements to create a 360-spin
- You can create a 360-spin of a shoe product by uploading high-resolution images from at least five angles to Google Merchant Center, including the following:
- Front
- Back
- Left
- Right
- Top
- Bottom and perspective are optional
Inputs AI-generated 3D spin Right / Left Front / Back Top / Bottom Perspective
- There should be a single shoe per image of the same colour, foot and size. For example, a red left-foot shoe of size 9.
- It is best if all images are from the same photo shoot.
- Images can be either portrait (4:3) or landscape (16:9):
| Resolution | Portrait (4:3) | Landscape (9:16) |
| Minimum | 693 x 520 | 450 x 800 |
| Suggested | 1182 x 888 | 768 x 1366 |
Once these images have been uploaded to Google Merchant Center or the Google Manufacturer Center, Google AI will automatically generate a 360-spin of your product and display it on Google Search. This process may take up to two weeks.
Note: The 360-degree spin feature is currently only available for shoes and for merchants in the US.
How 360-spin works
Simply upload your high-resolution images to your web server.
If you have a Google Merchant Center account:
To upload the images, use the image link [image_link] or additional image link [additional_image_link] attributes in your feed or via the Content API. Make sure that your high-resolution images use the exact same file name and have a URL link to successfully create a 360-spin of your shoe product. Google will automatically pick up the improved images the next time that we process your feed.
If your high-resolution images have new or different file names, follow the steps below:
-
Sign in to your Merchant Center account.
- Update the image link
[image_link]or additional image link[additional_image_link]attributes in your feed.
Note: You can upload a feed or submit the feed via Content API or by importing content from an e-commerce platform to Merchant Center.
If you don't have a Google Merchant Center account:
- Use robots meta tags and set the maximum image preview size to 'large': <meta name="robots" content="max-image-preview:LARGE">
- To add high-resolution product images directly to your Google Business Profile:
- Locate your Business Profile on Search or Maps.
- Click Edit products, then Add product.
- Click Select photo to upload your photo.
- Now sign up for Merchant Center and link your Business Profile account to Merchant Center to easily share and edit more robust image details.
If you manage your Google Merchant Center account through Shopify:
- From your Shopify admin, upload high-resolution images in the Media section of your products page.
- Save changes.
Shopping ads
All products that are eligible for 360-spin are eligible to be displayed in paid Shopping ads and free listings. To do so, simply launch a digital ad campaign through your Merchant Center or Google Ads accounts. Learn more about how to create a Standard Shopping campaign.
If you're not familiar with Shopping campaigns, learn more about Shopping ads.
Before you create your Shopping campaign, make sure that you meet the requirements.
Frequently asked questions
What should I do if I can't see my 360-spin asset with products within two weeks?
If you can't see your 360-spin asset with your products within two weeks, this could be due to the images not meeting our requirements. Confirm the size, angle and resolution of your image, then ensure that the image name and URL match the images on your web server. If all are correct, contact Google customer support using the contact form or directly from your Merchant Center account: Help 
Can Google create glTF (3D) models from images?
What if I don't want my paid ads to include 360-spin assets?
> Help Centre and support > Contact us.