In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Checkout link template [checkout_link_template]

A custom icon for Merchant Center Classic and Merchant Center Next.

The checkout link template [checkout_link_template] attribute lets you include a checkout URL in your product data, which gives online shoppers the option to go directly to your checkout page from your free listings. The standard 'visit site' option will still remain on your free listings for shoppers that may want to learn more about your product.

In this article

When to use

Optional Optional for each product


Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

The URL that you provide should redirect the user to your checkout or basket page with the specific item added and ready for purchase.

Type URL (including http or https), ASCII characters only and RFC 3986 compliant
Limits 2–2,000 characters
Repeated field No
File format Example entry
Text feeds
XML feeds <checkout_link_template></checkout_link_template>
Content API

"customAttributes": [

"name": "checkout_link_template",

"value": ""]

For more information, see the CustomAttribute section of the Content API for Shopping.

Minimum requirements

These are the requirements that you'll need to meet before you can add the checkout option to your product listings. Products that don't meet the requirements will not be enabled with the checkout capability. This will not disapprove your offer for free listings.

  • The landing page for the checkout URL should be the checkout or basket page on your website, with the item specified in the URL ready to be checked out. This link can't land the customer on a page that requires them to sign in.
  • The URL domain that you submit must match the domain that you submit for your free listings. Learn more about landing page requirements.

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