The checkout link template [checkout_link_template] attribute lets you include a checkout URL in your product data which gives online shoppers the option to go directly to your checkout page from your listings. The default link will still remain on your product listings for shoppers that may want to learn more about your product.
In this article
Get started
To apply your checkout capability for your appropriate destination, ads or free listings, follow the below steps:
Note: Destination selections for ads and free listings require you to the Merchant Center Next version.
- Add a checkout URL to your product feed using the checkout link template
[checkout_link_template]attribute. - In your Merchant Center, navigate to the left menu and click Business info.
- On the “Checkout” card, click Edit checkout settings.
- Select the radio button to include the URL and leave the textbox blank because you’re providing the URL via the product feeds.
- Select each destination where you want your products to display: Show in ads and Show in free listings.
- Click Save.
When to use
Optional for each product
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting.
For details on when and how to submit values in English, learn more about submitting your product data.
The URL you provide should redirect the user to your checkout or cart page with the specific item added and ready for purchase.
| Type | URL (including http or https), ASCII characters only, and RFC 3986 compliant |
| Limits | 2–2000 characters |
| Repeated field | No |
|
Schema.org property |
Offer.checkoutPageURLTemplate, Type: |
| File format | Example entry |
| Text feeds | https://www.mystore.com/cart?productId=12345-R |
| XML feeds | <g:checkout_link_template>https://www.mystore.com/checkout/12345-R</g:checkout_link_template> |
| Content API |
For more information, see the CustomAttribute section of the Content API for Shopping. |
Minimum requirements
These are the requirements you'll need to meet before you can add the checkout option to your product listings. Products that don’t meet the requirements won't display the checkout capability. This won't disapprove your offer for your product ads or free listings.
- The landing page for the checkout URL should be the checkout or cart page on your website, with the item specified in the URL ready to be checked out. This link can't land the customer on a page that requires them to sign in.
- The URL domain you submit must match the domain you submit for your product. Learn more about landing page requirements.