This article is intended for the classic Merchant Center experience. If you're looking for information about feeds in Marshmallow Candy Nougat, click here.
When you submit your product data to Google Merchant Center, you'll need to use a currency that's supported for your target country. You’ll also want to consider which language you’re using for your feed. You may upload and show your products in any supported language and show products in any country in which Shopping ads and free product listings are available.
You can target a specific language group within a country, even if that language isn’t one of the country’s major languages. Keep in mind, though, that not all languages will result in high traffic for all countries.