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All YouTube store ads and App ads must comply with our advertising policies, and all products served within a YouTube ad must also comply with our Shopping ads policies. This article outlines the additional requirements your products must meet to serve within YouTube ads.
Automated content policy decision
We use a combination of automated and human evaluation to ensure that YouTube store ads and App ads comply with these policies. Our enforcement technologies use algorithms and machine learning, modeled on human reviewers’ decisions, to help protect our customers and keep our ad platforms safe. More complex, nuanced or severe cases are often reviewed and evaluated by our specially-trained experts.
Quality checks
- Blurred, distorted, incomplete, unclear, or poorly cropped images
- Images that contain overlaid elements
YouTube store ads and App ads must meet the Google Ads editorial standards.
Prohibited categories
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Uncomfortable content
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YouTube store ads and App ads depicting pornography, sexually suggestive content, nudity, or unnecessarily exposed body parts
- Examples:
- Sex toys, erotic DVDs, or sexually suggestive lingerie promotions
- Visible genitalia, female breasts, or bare buttocks
- Examples:
- Dental procedures, images of organs, or blood
- Animal and meat products
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Dating
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- Examples:
- Hook-up or fling dating content
- Coupons or gift cards to swinger dating sites
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Cash giveaways
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Nervous or unsafe content
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- Examples:
- Toys of wounded humans or animals, toys of scary animals or creatures
- Masks, clothes, or accessories that contain dangerous or fearful symbols or images
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Violent or criminal content
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- Examples:
- Products that resemble firearms
- Products containing images of prisons, criminals, or arrests
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Inappropriate substances
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- Examples:
- Drugs, tobacco, or cigarettes
- Needles, intoxication, addiction, or images containing these items and implying drug use
- Alcoholic beverages
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Misery or unhappy events
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- Examples:
- Products related to death or funerals, such as caskets, condolences flowers, and graveyards
- YouTube store ads and App ads related to divorce, breakups or family separation
- Images containing vehicle accidents, emergencies, injuries, or hospital visits
- Depiction of natural or man-made disasters
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Media content
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- Examples:
- Video games containing shocking images
- T-Shirt, hats or other products containing violent content from a TV Show scene
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Political content
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- Examples:
- Products relating to political organizations, political parties, political issue advocacy or fundraising, and individual candidates and politicians
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Gambling content
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If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.