Use Google tag as a conversion source

Linking your website to your Merchant Center account allows you to access specific reporting or insights in Merchant Center.

To add a conversion source, you can either choose to use Google Analytics or create a new Google tag and use it on your website.

Instructions

How to add Google tag as a conversion source

1. Sign in to your Merchant Center account.
2. Click Settings & tools icon ​​ and select Conversion settings.
3. If you haven’t already enabled the "Auto-tagging" option, you’ll have to do so. Learn more about auto-tagging.
4. Select Add conversion source.

How to edit a conversion source

1. Sign in to your Merchant Center account.
2. Click Settings & tools icon  and select Conversion settings.
3. Click the conversion source that you wish to edit.
4. You can change the “Destination name”, “Attribution model”, and “Conversion window”.

How to delete a conversion source

1. Sign in to your Merchant Center account.
2. Click Settings & tools icon  and select Conversion settings.
3. Click Delete next to the conversion source that you wish to delete.
4. In the confirmation dialog box, click Delete.

After deletion, the status of the conversion source changes to “Archived” and it can be restored in 30 days. If not restored within 30 days, the status will be permanently deleted.

Related links

• Set up purchase events for Google tag
• Link your Merchant Center with Google Analytics property