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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Assign specific products to your online and physical stores

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If you have both online and physical stores, you can assign products to the specific stores where they are sold. Add this product availability information to Merchant Center to show your products alongside your Google Business Profile across Google, like on Google Search, Google Maps, the Shopping tab, and more. Potential customers can then check what’s available in store and what’s available to order online.

This illustration shows how your available products appear below your Google Business Profile when customers search for you on Google.

You must first add your products and add your stores to your Merchant Center account before you can specify local product availability.

Alert: Manually added stores aren’t eligible for local inventory ads or free local listings. If you want to start serving on local inventory ads or free local listings, you’ll need to onboard. Learn more about how to onboard with Local inventory ads and free local listings.

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Get started

There are 2 methods to assign products to your stores. They are very similar and you can use whichever method you prefer. Below, we’ll take you through the recommended method first.

Note: If you submit your product data via API, you cannot assign a store to your products.

Method 1: Add products to your stores from your product list

Step 1 In Merchant Center, go to the left navigation menu, and click Products An icon for the Products in Merchant Center..

Step 2 Click the All Products tab. The products shown here are all assigned to your online store because you haven’t yet specified other stores.

Step 3 Select the products that you’d like to update as available at each store. You can either select one product or multiple products if you plan to mark them as available at the same store.

Step 4 Click Add to store(s) on the blue bar that appears after selecting the products.

The Products page on Google Merchant Center. A blue bar above the list of products shows an option to Add selected products to stores.

Step 5 In the pop-up window, “Add to stores”, choose the stores that you want to add the selected products to. Then, click Add.

A pop up window that reads Add to stores, with a list of stores to choose from.

Note: Your product availability data will now be shown along with your Google Business Profile across Google sites.

Method 2: Add products to stores using the Sales channels tab

Step 1 In Merchant Center, go to Products An icon for the Products in Merchant Center. then go to the Sales channels tab. It will be blank as you have not added any products yet.

Step 2 Click on Add products to sales channels.

Step 3 In the pop-up window, select the products that you’d like to mark as available for your store locations. You can select one product or you can select multiple products if you plan to mark them as available at the same store location.

Step 4 Click Continue.

A pop-up window titled Select existing products. Below the title is a list of products to choose from.

Step 5 In the pop-up window that appears, select the store(s) that you’d like to add the selected product(s) to. Then, click Add.

A pop-up window titled Add x-number of products to stores. Below the title is a list of stores to choose from.


Next steps

The products that you added will appear in the “Sales channels” tab shortly. Each product available at each location will appear as its own line item.

Example
You marked a couch as available at your online store and at your 3 physical stores. On the “Sales channels” tab, you’ll find that the couch is listed 4 times, once for each store.

Update product availability

You can edit a product’s availability in the product editor by following the steps below:

Step 1 In Merchant Center, go to the left navigation menu, and click Products An icon for the Products in Merchant Center..

Step 2 Click the All Products tab.

Step 3 Select a product to open the product editor.
Step 4 Click the drop-down arrow of the “Availability” box and select In stock or Out of stock.

Step 5 Click the drop-down arrow of the “Channels” box to select the relevant stores.

The product editor showing different boxes to enter details, such as availability and channels, about a product.

Remove products from your stores

To remove a product from a store's list of products, follow the steps below:

Step 1 In Merchant Center, go to the left navigation menu, and click Products An icon for the Products in Merchant Center..

Step 2 Click the All Products tab.

Step 3 Select the products that you’d like to remove from one or more stores.

Step 4 Click Remove from store(s) on the blue bar that appears after selecting the products.

Step 5 In the pop-up window, “Remove products from stores”, choose the store(s) that you want to remove the selected products from. Then, click Remove.


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