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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

How to fix: Login required

Customers visiting your page to view your products shouldn’t have to sign in using a username or password. There shouldn’t be a barrier to browse products on your store website, such as requiring a login or an additional program.

A custom icon for Merchant Center Classic and Merchant Center Next.

This policy applies to Shopping ads and local inventory ads with merchant hosted local store front

The following are reasons why your account is impacted by the Login required account issue:

  • A login, username, and/or password is required by customers to view your products and/or store website
  • Customers are required to download a program to view your products and/or store website
  • Customers are required to sign-up for your store website to view your products

To fix the issue, we recommend you complete the following:

  • Remove any requirement for customers to submit a username and/or password to view products on your store website (until appropriate, i.e. cart check out)
  • Ensure customers aren’t required to download an additional application to view your store website (aside from common browser plug-ins)
  • Confirm there are no barriers for customers to view products on your store website
If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.

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