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This help center shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

I need help linking my Merchant Center and third-party application

In this article:


Quick answers

What do I do if I need support with my third-party application?

You can find answers for all Merchant Center actions in this Help Center, otherwise, check your third-party application's support options for more help.


Link your accounts

You may work with a third-party platform to show, promote or sell your products across Google. Linking your account will associate your Merchant Center account with an account that you manage on a third-party platform. This allows us to provide better services to you and your linked platforms.

It may be easier to initiate linking from your third-party application. Be sure to check out your options to decide what will work best for you.
Step 1 Sign in to Merchant Center.
Step 2 From the "Settings & tools" icon Tools and setting menu icon [Gear] , click the Apps and services tab.
Step 3 In the 'Third-party apps' section, click the Add third-party app button.
Step 4 Choose an app to link to your Merchant Center account, click Add and then follow the instructions.
Step 5

Check the 'Status' column to check if your accounts have been successfully linked. You'll have 'Connected' in this column if your account has been successfully linked.

Note: Make sure that you manage your account links carefully and that you remove any links if a third-party partnership ends. If you don't remove the link, your data may still be available to that third party.

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