I need help adding stores to Merchant Center

If you’re looking for information about how to link Business Profiles in the classic Merchant Center experience, click here.

Adding your store to your Merchant Center account allows you to manage your online and local presence together, and surface your products across Search and Maps.

Adding your store links your Merchant Center and Business Profile accounts. After that, you can remove a store at any time. You must be a super admin to add a store to your Merchant Center. If you aren’t a super admin, you can find who the super admin is in the “People and access” tab in Business Manager. The super admin can either link the Merchant Center and Business profile accounts for you or, as needed, add you as a super admin.

Add a store (connect your accounts)

In the left navigation menu of your Merchant Center, click Business info.
Select Stores tab.
Click Add Store.
Under “Add your store,” find the stores you want to add to your Merchant Center account.
Click Add.

Remove a store

In the left navigation menu of your Merchant Center, click Business info.
Select Stores tab.
Find the store you want to remove, and select the checkbox on the left.
At the top, select Remove and then confirm Remove selected store by clicking Remove.

Automatic linking

Automatic linking is approved by default. In order for the automatic linking to work, the Business Profile owner or manager has to be an administrator or standard user on the Merchant Center account and logged into the Merchant Center. If there aren't Business Profiles linked already in Merchant Center:

In your Merchant Center account, click the tools and settings icon .
Select "Linked accounts" under "Settings".
Click the Business Profiles tab.
If your email address is listed under "Business Profile owner & manager", click Link and you are finished.
If your email address isn't listed, click the plus button under "Business Profile owner & manager".
Enter the email address you are logged into the Merchant Center with and that's associated with your Business Profiles.
Merchant Center will automatically request and approve the linking if you are both an administrator or standard user in your Merchant Center account as well as a manager or owner of your Business Profiles.
To verify that the linking was approved automatically, you might have to refresh your page.

Manually linking

Step 1: Send a linking request

To send a linking request, follow these steps:
In your Merchant Center account, click the tools and settings icon .
Select "Linked accounts" under "Settings".
Click the Business Profiles tab.
Click the plus button under "Business Profile owner & manager".
Enter the email address of a Business Profile owner or manager.
Click Send request.

Step 2: Approve the linking request

After you send a request, the Business Profile owner or manager needs to sign in to the Business Profile Manager to accept the request.

You can view the status of the linking request in the Business Profiles tab of your Merchant Center account. Review the different status types below:

Linked: The request is approved. You can now add a business group.
Pending: The request is still pending. Access your Business Profile Manager or contact the Business Profile owner or manager to approve the request.
Rejected: The request hasn’t been approved. Before you can add Business Profiles, a Business Profile owner or manager needs to be linked.
Not linked: If your email address is already displayed, click Link.

Unlink an account

You can unlink an advertising account to stop your business from being advertised. Before you unlink an advertising account, consult with the person who updates the account.

On your computer, sign in to Business Profile Manager.
Click the Linked accounts tab.
Under Linked accounts, scroll to the account you'd like to unlink.
Click Unlink.

Edit store information

Once you've linked Merchant Center and Google Ads accounts, you can edit information about your local stores from Merchant Center.

Edit business information

In the left navigation menu of your Merchant Center, click Business info.
Select Stores tab.
Find the store you want to edit, and click the Edit business information icon.
Edit any of the information about your business, including phone number, hours, and so on.

Add photos

In the left navigation menu of your Merchant Center, click Business info.
Select Stores tab.
Find the store you want to edit, and click the Add photo icon.
Upload photos or videos to add.
When prompted, click Select.

Add an update

In the left navigation menu of your Merchant Center, click Business info.
Select Stores tab.
Find the store you want to add an update to, and click the Add update icon.
Add an update by filling in the description and any relevant photos.
When prompted, click Publish.

What to expect

When you connect your Business Profile to Merchant Center, some of your data will be shared between the two.

Data shared from Merchant Center

Details about your Merchant Center account, such as name and account ID
Data about your products, including titles, descriptions, images, and others shown on Google Search and Maps

Data shared from Business Profile

Details related to your store’s Business Profile, such as your store name, address and performance

Frequently asked questions

Can multiple stores be added to a Merchant Center?

Yes, you can add multiple stores to a Merchant Center account.

Can a store be added to multiple Merchant Center accounts?

No. A store can be added to one Merchant Center account. If you want to change which Merchant Center account a store is connected to, you'll need to remove it from the existing Merchant Center account first, and then you'll be able to add it to the other one.

Who can edit store information?

You have to be an owner or a manager on the store’s Business Profile to be able to edit store information.

Who can add stores to a Merchant Center?

You must be a super admin to add a store to your Merchant Center. If you aren’t a super admin, you can find who the super admin is in the “People and access” tab in Business Manager. The super admin can either link the Merchant Center and Business profile accounts for you or, as needed, add you as a super admin.

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