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This Help Centre shows articles applicable to Merchant Center Next. Learn more about the upgrade and get answers to frequently asked questions.

I need help adding shops to Merchant Center

Adding your shop links your Merchant Center and Business Profile accounts. This allows you to manage your online and local presence together, and show your products across Search and Maps.

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How to add and remove shops

You must be a super admin to add a shop to your Merchant Center. If you aren't a super admin, you can find who the super admin is in the 'People and access' tab in Business Manager. The super admin can either link the Merchant Center and Business Profile accounts for you or add you as a super admin, as needed.

Add a shop (connect your accounts)

 Step 1At the top-right side of your Merchant Center, click the tools and settings icon Tools and settings menu icon [Gear] and click Apps and services.

Step 2Under 'Google Services', click Add service.

Step 3Click Google Business Profile and find the shops that you want to add to your Merchant Center account, and click Next.

Remove a shop

  Step 1At the top-right side of your Merchant Center, click the tools and settings icon Tools and settings menu icon [Gear] and click Apps and services.

Step 2Under 'Google Services', find the shop that you want to remove and select the tick box on the left.

Step 3At the top, click Remove and then confirm to remove the selected shop.


How to link your Business Profile and Merchant Center accounts

Linking your accounts allows you to manage your Business Profile information through your Merchant Center. 

How to link accounts that you own or manage

If you are the owner of the Business Profile and you are also an administrator or user on the Merchant Center account, you can link the two accounts by following the steps below.

Step 1In your Merchant Center account, click the tools and settings icon Tools and settings menu icon [Gear].

Step 2Select Apps and services from the drop-down menu.

Step 3Under 'Google services', click Add service.

Step 4Select Google Business Profile, then click Next.

Step 5Select the Business Profile that you'd like to link then click Next.

Step 5Confirm the Business Profile, then click Link and you are finished.

How to link to a Business Profile that you don't manage

Step 1: Send a linking request

Step 1In your Merchant Center account, click the tools and settings icon Tools and settings menu icon [Gear].

Step 2Select Apps and services from the drop-down menu.

Step 3Under 'Google services', click Add service.

Step 4Select Google Business Profile, then click Next.

Step 5In the box that opens, click Profile that you don't manage.

Step 5Enter the email address of the Business Profile owner or manager, then click Next.

Step 5Click Send request.

You can see the status of the request on the 'Apps and services' page.

Step 2: Approve the linking request

After you've sent a request, the Business Profile owner or manager needs to sign in to the Business Profile Manager to accept the request.

How to unlink a Business Profile

You can unlink an advertising account to stop your business from being advertised. Before you unlink an advertising account, consult the person who updates the account.

Step 1In your Merchant Center account, select the Business info page from the left navigation menu.

Step 2Click on the Shops tab, then select the Google Business Profile that you'd like to unlink.

Step 3Select the Google Business Profile that you'd like to unlink, then click Remove

Step 4Click Remove access.


How to edit shop information

After you've linked Merchant Center and Business Profile accounts, you can edit information about your local shops from Merchant Center.

Edit business information

Step 1In the left navigation menu of your Merchant Center, click Business info.

Step 2Select the Shops tab.

Step 3Find the shop that you want to edit and click the Edit business information icon.

Step 4Edit any of the information about your business, including phone number, hours and so on.

Add photos

Step 1In the left navigation menu of your Merchant Center, click Business info.

Step 2Select the Shops tab.

Step 3Find the shop that you want to edit and click the Add photo icon.

Step 4Upload photos or videos to add.

Step 5When prompted, click Select.

Add an update

Step 1In the left navigation menu of your Merchant Center, click Business info.

Step 2Select the Shops tab.

Step 3Find the shop that you want to add an update to and click the Add update icon.

Step 4Add an update by filling in the description and any relevant photos.

Step 5When prompted, click Publish.


About data sharing between linked accounts

When you connect your Business Profile to Merchant Center, some of your data will be shared between the two.

Data shared from Merchant Center

  • Details about your Merchant Center account, such as name and account ID
  • Data about your products, including titles, descriptions, images and others shown on Google Search and Maps 

Data shared from Business Profile

  • Details related to your shop's Business Profile, such as your shop name, address and performance

Frequently asked questions

Can multiple shops be added to a Merchant Center?

Yes, you can add multiple shops to a Merchant Center account.

Can a shop be added to multiple Merchant Center accounts?

Yes. You can add and manage the same shop in multiple Merchant Center accounts.

Who can edit shop information?

You have to be an owner or a manager on the shop's Business Profile to be able to edit shop information.

Who can add shops to a Merchant Center?

You must be a super admin to add a shop to your Merchant Center. If you aren't a super admin, you can find who the super admin is in the 'People and access' tab in Business Manager. The super admin can either link the Merchant Center and Business Profile accounts for you or, as needed, add you as a super admin.

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