Add products from an ecommerce platform to Merchant Center

 

 

If you have an online store on platforms like Shopify, you may be able to link it to Google. All your product details (such as images, prices, and descriptions) will be automatically linked from your ecommerce platform. This eliminates the need to maintain a separate set of product data for use on Google.

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Quick answers

How long does it take to add all products from my ecommerce platform to Merchant Center?

It may take up to 3 days for all products to show up in Merchant Center. You can check the status from the “Products” page in Merchant Center. However, it’s recommended to manage your product data using the ecommerce platform.

Do I need to use Merchant Center to manage my products, or can I continue to manage my products from my ecommerce platform?

It’s recommended that you continue to manage your products directly from your ecommerce platform. Any changes you make to your products in your ecommerce platform will automatically sync with Merchant Center.

What happens if there’s a problem adding my product to Merchant Center?

We’ll show you in Merchant Center if there’s a problem when adding your product. Follow the instructions in your account to fill in missing info about the product or other important details.


Get started

Step 1Sign in to your Merchant Center account.

Step 2Go to Products An icon for the Products in Merchant Center..

Step 3Under “All products”, click Add Products (if there is a drop down list of options, select Add another product source).

Step 4Select the option to connect your Merchant Center to your chosen ecommerce platform.

Step 5Review the information on the page, then click Continue.

This opens a new window to your ecommerce platform, where you can follow the instructions to connect your Merchant Center account.

Note: Make sure the email address used for your Merchant Center account matches the one used for your ecommerce platform. If you encounter any issues, try using an incognito window or clearing your browser's cache and cookies.

Next steps

  • We review your products for completeness and compliance with our policies, and inform you of any issues with products that sync to your account.
  • If you want to update or fix issues with your products, make the changes in your ecommerce platform. Any changes that you make will automatically sync with Merchant Center.

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Get help with Merchant Center setup from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of Merchant Center? Try booking an appointment with Small Business Advisors.

 

Important: This service cannot troubleshoot issues, including approving Business Profile verification, resolving product disapprovals, account warnings or suspensions, or Google Ads billing.


 

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