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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

How to fix: Dealership license cannot be verified

Review your dealership information. Submit your dealership license details in the form.

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If the dealership license can’t be verified, your Vehicle advertiser account will be disapproved upon onboarding. State licensing is required. To resolve this, you must have a valid dealership license in the state where your vehicles are located or offered for sale. Follow the instructions below on how to apply for dealership license verification.

Note: You're not required to submit the dealer license proactively. Submit only if you receive “Dealership license cannot be verified” disapproval.

Instructions

Step 1: Review your dealership license information

  • Ensure your dealership license is valid (for example, expiration date, state of sale).

Step 2: Confirm your Store code

  1. Sign in to your Merchant Center account.
  2. Select Products on the navigation menu, then click All products.
  3. Select the vehicle from your list.
  4. Under the “Local inventory” section, confirm that the “Store code” or the dealership location of your vehicle is associated with the correct business listing and physical address.

Step 3: Submit your dealership license details

  1. If applicable, submit the details in the Vehicle Ads Dealership License Verification Application form.
  2. Wait for the application to be reviewed. The review will take up to 7 days.
    • If your dealership license is verified, the suspension will be lifted. At this point, there's no need to submit any additional licenses for review.
    • If your dealership license can’t be verified, you’ll be unable to participate in the vehicle ads program and your account will remain suspended.

Step 4: Request review

In some instances, if your account or one of your product offers is disapproved and you’ve either fixed the issue or you disagree with the issue, you can request a review. If the review is successful, your issue will disappear. If the disapproval remains and you’re uncertain with how to proceed, contact us for support.

Note: If you use a third-party platform to list your products, you may also be able to go to your third-party application to request a review.

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