Dangerous products

This policy only applies to free listings. For Shopping ads policies, visit our main page here.

Our policy

Google wants to help keep people safe both online and offline, so we don’t allow the listing of some products that cause damage, harm, or injury.

Examples of what's allowed in some circumstances

Guns, gun parts, & related products
Allowed  Google allows the listing of gun parts and associated items that increase the safety of a gun
  • Examples: Gun locks, trigger locks, safety pins, chamber block

Examples of what's not allowed

Products that are designed to explode and could cause damage to nearby people or property
  • Examples: Nail bomb, chemical bomb, any fireworks that explode, firecrackers, grenades
 Listing of instructional content about the assembly, enhancement or acquisition of explosive items
  • Examples: Bomb-making instructions, guides, software or equipment for 3D printing of parts of grenades 
Guns, gun parts, & related products
Functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat. Note that we err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns
  • Examples: Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, 3D printed guns
Any part or component, whether finished or unfinished, that is essential to, or enhances the functionality of a gun
  • Examples: Ammunition, ammunition clips, silencers, ammunition belts, stocks, conversion kits, gun-grips, scopes and sights, tripods and bipods 
 Instructional content about the assembly, enhancement or acquisition of any of functional devices that appear to discharge a projectile at high velocity, including parts or components thereof
  • Examples: Gun-making instructions, guides, software or equipment for 3D printing of guns or gun parts
Dangerous knives
Knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self-defense, or combat. Any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism)
  • Examples: Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes
Other weapons
Any other product designed to (in modern-day usage) injure an opponent in sport, self-defense or combat
  • Examples: Throwing stars, brass knuckles, tasers, pepper spray
 Listing of instructional content about the assembly, enhancement or acquisition of any product covered by the other weapons policy section
  • Examples: Guides, software or equipment for 3D printing of push daggers, brass knuckles, throwing stars
Recreational drugs & drug-related equipment
 Listing of substances that alter mental state for the purpose of recreation, or otherwise induce "highs"
  • Examples: Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, "legal highs"
Products marketed as facilitating recreational drug use
  • Examples: Pipes, bongs, cannabis coffee shops
 Listing of instructional content about producing, purchasing, or using recreational drugs
  • Examples: Instructional resources on drug use
Tobacco products & related equipment
Tobacco or any products containing tobacco
  • Examples: Cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco
Products that form a component part of a tobacco product, and products that directly facilitate or promote tobacco consumption
  • Examples: Rolling papers, pipes, tobacco filters, hookahs
Products designed to simulate tobacco smoking
  • Examples: Herbal cigarettes, electronic cigarettes or e-cigarettes

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Product disapproval

Products that don't comply with our policies may be disapproved. When a product is disapproved, it won't be eligible to serve. If the product doesn't comply with our policies, it should be removed from your product data feed.

In some instances, you’ll see the option to request a review of a product that has been disapproved for policy violations. If you believe that your product was incorrectly disapproved and you would like to request a manual review, click Request Review in the 'Item Status' of your product page. Learn more about product disapprovals for free listings policy violations and requesting a review

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue.

  1. Read our policies to learn what we don't allow.
  2. Update your website. If your listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
  3. Remove the violating products from your product data. You’ll receive an email with details about the violation. If you have products in your product data that violate the policy (or policies) you'll need to remove the offers from your feed.
  4. Update your product data in Merchant Center. If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review. Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. If the violating products are removed, you won't need to request an account review or take any additional action.
    • If your account is suspended and you've taken action to resolve the issue, request an account review.

Most accounts are reviewed within 3 business days, but it can take longer if a more complex review is needed. If we find that you've removed the violating products from your product data, we’ll remove the warning. In the case of account suspension, we'll approve your account so your products can start displaying again.

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your listings are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from listing content with us.
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