Irresponsible data collection & use

This policy only applies to free listings. For Shopping ads policies, visit our main page here.

Our policy

Google wants customers to trust that information about them will be respected and handled with appropriate care. As such, merchants and retailers should not misuse this information, nor collect it for unclear purposes or without appropriate security measures.

Examples of what's not allowed

Unsafe collection or use of personal information
Using security measures inappropriate for the type of information being collected
  • Examples: Collecting personal information: first and last name, mailing address, phone number, numbers for credit or debit cards, bank and investment accounts, wire transfers, national identity, login email and password, tax ID, pension, healthcare, driver’s license or social security numbers over an unsecured page which is not SSL protected and without a valid certificate
Misuse of personal information
Using personal information in ways customers have not consented to
  • Examples: Re-selling users' contact information or using images of users in listings without their consent

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Product disapproval

Products that don't comply with our policies may be disapproved. When a product is disapproved, it won't be eligible to serve. If the product doesn't comply with our policies, it should be removed from your product data feed.

In some instances, you’ll see the option to request a review of a product that has been disapproved for policy violations. If you believe that your product was incorrectly disapproved and you would like to request a manual review, click Request Review in the 'Item Status' of your product page. Learn more about product disapprovals for free listings policy violations and requesting a review

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue.

  1. Read our policies to learn what we don't allow.
  2. Update your website. If your listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
  3. Remove the violating products from your product data. You’ll receive an email with details about the violation. If you have products in your product data that violate the policy (or policies) you'll need to remove the offers from your feed.
  4. Update your product data in Merchant Center. If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review. Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. If the violating products are removed, you won't need to request an account review or take any additional action.
    • If your account is suspended and you've taken action to resolve the issue, request an account review.

Most accounts are reviewed within 3 business days, but it can take longer if a more complex review is needed. If we find that you've removed the violating products from your product data, we’ll remove the warning. In the case of account suspension, we'll approve your account so your products can start displaying again.

 
To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your listings are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from listing content with us.
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