Trademarks

This policy applies to free listings. Learn more about Shopping ads policies.

Our policy

Google doesn't restrict use of trademarks by retailers in the title or description of a free listing when it's for a trademarked product or a product compatible with the trademarked product. Retailers need to reference trademarks to be able to communicate to customers what they're offering, and customers need that information as it's relevant to their searches. We'll review claims by trademark owners that use of their trademark is likely to cause consumer confusion about the origin of a product. To submit a trademark-related complaint if you're an owner of the trademark, use this form.

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Product disapproval

Products that don't comply with our policies may be disapproved. When a product is disapproved, it won't be eligible to serve. 

1. Read our policies to learn what we don't allow.
2. Update your website. If your ad or listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
3. Remove the violating products from your product data. You'll receive an email with details about the violation. 
   • If you have products in your product data that violate the policy (or policies), you'll need to remove the offers from your feed.
4. Update your product data in Merchant Center. If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be updated automatically before requesting any reviews.
5. Request a review of your products or appeal the decision taken on this issue.
   • If the violating products are removed, you won't need to request a review or take any additional action.
   • If you fix your product-level issues by editing your product data via your chosen upload method (such as a file) or directly in Merchant Center, your products will be re-reviewed.
   • For certain issues, you can disagree with the issue but you may need to complete additional steps such as providing an appeal reason and/or uploading required documentation.
   • If you use a third-party platform to list your products, you can refer to your third party if you want to request a review. You won't be able to do this in Merchant Center.
   • If a review or appeal is successful, the issue will disappear from Merchant Center.

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue. However, a warning may not be issued for egregious policy violations.

1. Read our policies to learn what we don't allow.
2. Update your website. If your ad or listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
3. Remove any violating products from your product data. You'll receive an email with details about the violation. If you have products in your product data that violate the policy (or policies), you'll need to remove the offers from your feed.
4. Update your data in Merchant Center.
   • Review your account and submit any missing information or complete any unfinished steps.
   • If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be updated automatically before requesting any reviews.
5. Make sure that your linked or associated account is issue-free before requesting a Merchant Center review. Learn more about how to fix linked account suspensions.
6. Request a review of your account or appeal the decision taken on this issue.
   • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. If the violating products are removed, you won't need to request an account review or take any additional action.
   • If your account is suspended and you've taken actions to resolve the issue, request an account review.
   • For certain issues, you can disagree with the issue but you may need to complete additional steps such as providing an appeal reason and/or uploading required documentation.
   • If you use a third-party platform to list your products, you can refer to your third party if you want to request a review. You won't be able to do this in Merchant Center.

Note: Account reviews typically take seven business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

Account issue that limits product visibility

Your account has an issue and is operating with reserved functionality, therefore your products have limited visibility. An email was sent with a notice about what to do and the steps needed to resolve your account issue.

1. Read our policies to learn more about our requirements.
2. Update your website. If your ad or listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
3. Fix any other open policy violation in your account. Review your products and your account details.
   • If products aren't supported, remove them from your feed.
   • If account details are missing, complete them in Merchant Center.
4. Request a review of your account or appeal the decision taken on this issue.
   • If your Merchant Center account is still within the warning period for certain policies, it will automatically be reviewed again at the end of the warning period.
   • If your account is affected and you've resolved the issue, request a Merchant Center account review.
   • For certain issues, you can disagree with the issue but you may need to complete additional steps such as providing an appeal reason and/or uploading required documentation.
   • If you use a third-party platform to list your products, you can refer to your third party if you want to request a review. You won't be able to do this in Merchant Center.

Note: Account reviews typically take seven business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.

 

To ensure a safe and positive experience for customers, Google requires that retailers and market participants comply with all applicable laws and regulations in addition to our policies. It's important that you familiarise yourself with and keep up to date with these requirements for the place where your business operates, as well as for any other places in which your listings are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from listing content with us.

If you're working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.