Adult-oriented content

This policy only applies to free listings. For Shopping ads policies, visit our main page here.

Our policy

Google restricts free listings of the following types of adult-oriented content:

  • Adult merchandise
  • Sexually suggestive content
  • Images containing exposed skin and nudity

When listing adult content you may not do any of the following:

  • Violate applicable laws or regulations for any location that you target
  • target minors
  • List sexually explicit content
  • List content with underage or non-consensual sexual themes, including child sexual abuse content
  • List services that may be interpreted as providing sexual acts in exchange for compensation

Refer to the product data specification for specific requirements on how to submit these products using the adult [adult] attribute, or by adjusting account level settings to ensure these products are shown to an appropriate audience.

Prohibited Adult Content

Sexually explicit content
Text, image, audio, or video of graphic sexual acts intended to arouse
  • Examples: Graphic depictions of sexual acts in progress, including hardcore pornography, any type of genital, anal, or oral sexual activity; graphic depictions of masturbation or genital arousal and language explicitly referencing arousal, masturbation, cartoon porn, or hentai
Non-consensual sexual content
Content promoting underage, non-consensual or other illegal sexual themes, whether simulated or real
  • Examples: Rape, incest, bestiality, necrophilia; lolita or teen-themed pornography
Child sexual abuse imagery
Content promoting the sexual exploitation of minors
  • Examples: Child sexual abuse imagery or other content

Restricted adult content

Adult merchandise
Promotion or sale of merchandise intended to enhance sexual activity
  • Examples: Sex toys
Sexually suggestive content
Content containing sexually suggestive text, images, audio, or video
  • Examples: Sexually suggestive language; non-sexually explicit erotic magazines, erotic DVDs, sexually suggestive lingerie promotions
People or representations of people that display sexual body parts
  • Examples: Visible genitalia, nipples, or bare buttocks

Effect of the policy

If your listing meets the requirements above and is approved, here are details of how it can run.


Allowed Can run adult and non-family safe listings: Free listings

Not allowedCannot run any adult content: Buy on Google

Country-specific requirements

In addition to the requirements above, there may be further restrictions based on your target country. See additional country-specific requirements you must meet below.

Countries Details

Hong Kong
Myanmar (Burma)
Saudi Arabia
South Korea
United Arab Emirates

Not allowed Not allowed
In these countries, Google doesn't allow the listing of adult-oriented content, including nudity.
Germany Allowed Allowed with limitations
In Germany, Google doesn’t allow adult-oriented content that displays sexualized nudity of human, digital, or otherwise artificially generated models (this includes cartoons, drawings, paintings, sculptures and anime). Sex toys must not be promoted in sexualized use by such models. Content must not show the genitals or the buttocks, or have exclusive focus on these body parts, even if those body parts are censored. 

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

Product disapproval

Products that don't comply with our policies may be disapproved. When a product is disapproved, it won't be eligible to serve. If the product doesn't comply with our policies, it should be removed from your product data feed.

In some instances, you’ll see the option to request a review of a product that has been disapproved for policy violations. If you believe that your product was incorrectly disapproved and you would like to request a manual review, click Request Review in the 'Item Status' of your product page. Learn more about product disapprovals for free listings policy violations and requesting a review

Account disapproval

For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue.

  1. Read our policies to learn what we don't allow.
  2. Update your website. If your listing leads to content that violates a policy, update your website to meet the requirements and be in compliance with our policies.
  3. Remove the violating products from your product data. You’ll receive an email with details about the violation. If you have products in your product data that violate the policy (or policies) you'll need to remove the offers from your feed.
  4. Update your product data in Merchant Center. If you created a schedule for automatic uploads, update your product data manually or wait for your product data to be automatically updated before requesting a review. Product data that you’ve uploaded as a test won’t go live and isn’t considered during account reviews.
  5. Request a review of your account.
    • If your account is still within the warning period, it will automatically be reviewed again at the end of the warning period. If the violating products are removed, you won't need to request an account review or take any additional action.
    • If your account is suspended and you've taken action to resolve the issue, request an account review.

Most accounts are reviewed within 3 business days, but it can take longer if a more complex review is needed. If we find that you've removed the violating products from your product data, we’ll remove the warning. In the case of account suspension, we'll approve your account so your products can start displaying again.

To ensure a safe and positive experience for customers, Google requires that retailers comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as any other places your listings are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from listing content with us.
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