Pause [pause]

Use the pause [pause] attribute to tell Google when you want to temporarily stop products from showing in ads (including Shopping ads, Display ads and local inventory ads) for up to 14 days.

You may want to use this attribute if a product is available for sale and in stock on your website, but you'd like to stop showing ads for the product for a short time. Using the pause [pause] attribute lets you quickly reinstate the product when you're ready to show it again. Products that are paused for more than 14 days can take one or more days to be reactivated. This attribute is not applicable to free listings.

When to use

  • Optional for each product

These are the supported values that you can choose from:

  • Ads [ads]
    • You're currently pausing your product for all ads locations (including Shopping ads, Display ads and local inventory ads).

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting.

Supported values

ads

Repeated field

No

File format

Example value

Text feeds

ads

XML feeds

<g:pause>ads</g:pause>

To format your data for Content API, have a look at the Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account.

  • Submit the attribute with the value 'ads'. If you don't submit the attribute with this value, we'll assume that your product is not paused.
  • Only pause a product for 14 days or less. If you need to stop showing ads for more than 14 days, use the excluded destination [excluded_destination] attribute.
  • Only use the attribute for ads destinations. Use the excluded destination [excluded_destination] attribute for products that you want to pause for destinations other than ads, for example free listings.
  • Avoid using availability to pause ads. Do not attempt to set the availability [availability] attribute to 'out_of_stock' to pause your products.

Examples

Product is temporarily paused for all ads and will be unpaused within 14 days or less

An illustration of an android plush
Product data for an Android Squishable that is temporarily paused for ads
Attribute Value
Pause [pause]

ads

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

true
Search
Clear search
Close search
Google apps
Main menu
Search Help Centre
true
71525
false